Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Do This, Not That, and we have a repeat guest.

You know when a guest is great,

when we bring them back, because we almost never do that. So who do we have? We have Brian Minnick,

who's the chief operating officer at zero bounce. Now, Brian won't say this about himself,

but I will. First of all, zero bounce. The reason I asked Brian to come back is the basics

of email performance, getting in the

inbox, not going to the junk folder or spam folder, deliverability, everybody's always trying to

figure out what they got to do. And Brian, he's a super technical dude because he oversees the fact

that zero balance helps hundreds of thousands of companies with better email validation, better email

deliverability. But the reason Brian's cool is that he's normal. Usually get a tech person on here. They're like a big nerd. I don't know what they're talking about. They use big words. I don't understand. But Brian, while he knows the words, he doesn't use them because he knows I'm very simple-minded. So we're going to break it all down here.

He's awesome.

Brian, welcome to the show.

Thanks, Jay.

I'm very simple-minded. So we're going to break it all down here.

He's awesome.

Brian, welcome to the show.

Thanks, Jay.

I'm excited to be back. And I'll keep all geek terminology off to the side here today. So it sounds good. By the way, just, I mean, we didn't talk about this. I'm just curious right out of the gate. are you like Star Trek or Star Wars or are you neither because you're not that big of a whatever

I'm neither because you're not that

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