SPECIAL SERIES ==>Gross People Are Gross ➕Secrets to Repurposing Content! <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 • 1K Ratings
🗓️ 9 March 2026
⏱️ 12 minutes
🧾️ Download transcript
Summary
Join Jay Schwedelson and Daniel Murray for a quick "Bathroom Break" that starts with a cringey social dilemma involving a nose-picker and a handshake. They debate the rules of public coughing and why Daniel immediately flees restaurants upon hearing a sneeze. On the marketing side, they break down the 90-day repurposing rule and explain why your fear of being repetitive is completely unfounded.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(01:09) Jay recounts a horror story about a thumb up the nose right before a greeting
(01:51) Daniel reveals the fake phone call move he uses to avoid gross handshakes
(02:40) Why does hearing a sneeze at a restaurant make Daniel leave immediately
(03:45) The 90-day window where old content becomes new again
(05:32) How to reuse a winning hook without the algorithm punishing you
(07:28) The realization that nobody remembers what you posted on Tuesday
(11:00) A passionate rant about why hand sanitizer is not a substitute for soap
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Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to a new special series called The Bathering. |
| 0:11.0 | That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. |
| 0:17.0 | But I don't recommend both, but that's your choice. |
| 0:19.0 | This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, |
| 0:24.3 | from the Do This Not That podcast and subjectline.com. |
| 0:27.5 | Each episode in the series, we are going to go over quick tips about different marketing topics. |
| 0:32.4 | And if you want to be in the bathroom, fine. |
| 0:34.8 | Just don't tell us about it. |
| 0:36.0 | Thanks for checking it out. |
| 0:39.3 | We are back for the bathroom break. This is Jay Schwettleson from Do This, Not That. |
| 0:43.3 | I'm here with the legendary Daniel Murray from the marking millennials. And before we get into |
| 0:47.2 | all this stuff, we're going to talk about some content tips and stuff. Daniel, I had a situation |
| 0:51.5 | that happened to me, and I want to know how you would have handled it. All right. So I was out and this guy that I saw from a little bit of a distance, he was walking towards me and I knew him. And I knew we were going to like shake hands and stuff. But as he was walking toward me, it was pretty far away. I saw him do the thumb thing with his nose, okay? Where, you know, kind of puts finger up his nose a little bit, right? But, but he was pretty far away, but I saw him do it. And then with that same hand, he then, as he gets close with me, yo, what's up? And he puts his hand out to, like, you know, give me the, the dude hug thing. And so I go, no, you know, like, you know, give me the dude hug thing. |
| 1:28.8 | And so I go, no, you know, like, and I didn't know what to say. |
| 1:33.1 | So I go, ever since COVID, I'm kind of like no go on that, which is not true. |
| 1:37.2 | I just was like, I saw him do the finger up, the thumb up the nose thing. |
| 1:41.3 | And so I didn't know what to do. |
| 1:42.4 | And he's like, what are you talking about? |
| 1:43.4 | You're worried about COVID? |
| 1:44.2 | Like, what's wrong with you? |
| 1:45.6 | So, like, it didn't go well. |
| 1:47.3 | I want to know, what would you, what would you have done in that situation? Like, I remember you pulled the first thing that comes to music. Mine is the COVID card. I probably would have acted like I'm getting a call |
... |
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