What’s Up THIS WEEK?! 🤖 The ANTI-AI Advertising Movement ➕Connected TV is FOR ALL Size Marketers Now [B2B and B2C] 📺 | Ep. 488

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Entrepreneurship, Education, How To, Business, Marketing

4.9 • 1K Ratings

🗓️ 8 April 2026

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Partner with Jay! https://www.jayschwedelson.com/contact

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Big shoutout to our sponsor, Knak!

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We are breaking down some wild new data on exactly what types of LinkedIn posts actually get the most likes and reactions right now. Jay Schwedelson also looks at the growing pushback against fully computer-generated ads and why brands are actively bragging about using real humans again. Plus, find out how you can test out connected TV ads for almost zero dollars and why buying celebrity bath water soap means humanity has reached its limit.

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Best Moments:

(01:00) Why multi-image posts on LinkedIn are currently averaging the highest like counts for personal and company pages

(02:15) The rising backlash against artificial intelligence in advertising and the dawn of the anti-AI marketing movement

(03:45) How connected TV advertising is highly misunderstood and why even tiny B2B brands need to start using it

(05:00) A simple strategy to run YouTube ads on TV devices, only by uploading your existing email newsletter list

(06:45) Why Instagram testing close friends' content feels like a step backward for reaching a wider audience

(09:00) The absolute ridiculousness of celebrities selling soap made from their own bathwater

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This Not That podcast.
0:20.0	This is our short episode where we break down what's going on in marketing and business
0:24.0	and life.
0:24.7	And then we sell our other ones later in the week.
0:26.2	So what's going on?
0:27.4	So some really wild new data just came out from Social Insider about LinkedIn and the
0:34.9	different formats of stuff that you post and how many average likes, actual likes
0:40.3	and reactions that different types of posts get.
0:45.3	So the data that just came out from Social Insider said, for example, if you have one to
0:50.3	five thousand connections or followers on your page, your personal page, your company page, the thing
0:58.4	that gets you the most likes is multi-image posts.
1:02.6	So if you post a post on LinkedIn with multiple images, they're saying that the average
1:08.3	like count, if you have 1 to five thousand followers or connections,
1:12.9	is 30, that you're going to get on average 30 likes on a multi-image post. And that's the highest
1:19.0	like count that you'll get followed by video, which will get 23 likes and just a single image.
1:25.4	Actually, single image actually, single image actually get 27 likes and videos will get
1:30.3	23 likes if you do just a regular text post with no image you'll average nine likes on 1 to 5,000
1:38.5	followers. So what does that mean?
1:41.0	It basically means that multi-image according to social insiders thing that's going to get you the most likes. I think the data is a little bit misleading, though, in my own opinion. The reason why, by the way, they analyzed 1.3 million LinkedIn posts. And the reason I say it's a little misleading is there's very few posts out there that actually are multi-image posts.
	...

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