SPECIAL SERIES ==> Quick Wins and Some Nonsense <== | BATHROOM Break #102 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 • 1K Ratings
🗓️ 6 April 2026
⏱️ 13 minutes
🧾️ Download transcript
Summary
Turning 50 comes with a lot of surprises, but reading a custom Mad Libs advertisement about a hairy luxury tomato cruise might be the most bizarre one yet. Before jumping into childhood lunchbox trauma, Daniel Murray and Jay Schwedelson share some surprisingly effective email marketing tactics that go against conventional wisdom. You will find out why putting newsletter edition numbers back into your subject lines is suddenly working and how three simple words can drastically improve your open rates.
Best Moments:
(01:56) Daniel reads a hilarious custom Mad Libs advertisement created for Jay's 50th birthday
(03:44) Why a documentary about a broken cruise ship is highly recommended viewing
(04:44) Jay explains why adding the edition number back into newsletter subject lines is lifting open rates
(06:04) How adding a simple personal question to your emails improves reply rates and deliverability
(07:45) Using the words and, but, or plus in your pre-header text to increase open rates by 10 percent
(11:02) Daniel reveals his childhood trauma of eating banana-flavored sandwiches before lunch
Transcript
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| 0:00.0 | Welcome to a new special series called The Bathering. |
| 0:11.0 | That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. |
| 0:17.0 | But I don't recommend both, but that's your choice. |
| 0:19.0 | This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the |
| 0:24.7 | Do This Not That podcast and subjectline.com. |
| 0:27.4 | Each episode in the series, we are going to go over quick tips about different marketing topics. |
| 0:32.3 | And if you want to be in the bathroom, fine. |
| 0:34.8 | Just don't tell us about it. |
| 0:36.0 | Thanks for checking it out. |
| 0:39.1 | We are back with another bathroom break and this is a very special episode because Jay |
| 0:45.7 | turned the Big 50 on Friday. So everybody, again, flood these DMs, flood LinkedIn, flood these Instagram, say happy birthday, Big FIvo. |
| 0:57.6 | But in honor of the Big FIvo, I got Madlibs, 50 years of Madlis. |
| 1:03.3 | I didn't even know Amaliz was as old as Jay, but that's cool to now. |
| 1:08.2 | Well, first of all, I freak me the effort that you actually went, you went online and you ordered |
| 1:12.2 | a Madlib's book, the 50th anniversary because I'm 50 years old because I'm an old loser. |
| 1:16.8 | Very nice of you. |
| 1:18.0 | I mean, I appreciate that. |
| 1:20.1 | And we're going to read one because I found one that says advertisement. |
| 1:23.2 | And I asked Jay to fill out these, these words. |
| 1:26.3 | He's not really good at this. |
| 1:27.6 | He puts like lame words, but the Madlis is advertisement. So we're going to read it. I didn't even read it yet. So let me just frame what happened. Before we got on, David goes, I got this Madlib's book for your 50th birthday. I'm like, wow, you went all out. And he goes, I'm not going to tell you anything. just answer noun, plural noun, verb, whatever. |
| 1:44.4 | So I gave them all these words. |
... |
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