🔥BEST MAN from MY WEDDING! & Head Coach Washington Huskies!🔥BREAKTHROUGH in your Career! 🏈 W/ JEDD FISCH | Ep. 489

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Entrepreneurship, Education, How To, Business, Marketing

4.9 • 1K Ratings

🗓️ 9 April 2026

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It is rare to hear a major college football head coach talk about almost dying at age 26 and the ridiculous ways they forced their way into the business. Jedd Fisch joins his lifelong friend Jay Schwedelson to share the raw, unfiltered truth about surviving a massive health crisis and turning a catastrophic sports program into a national powerhouse. Expect some wild stories about leaving notes on a legendary coach's car for a job and why showing up for your friends matters more than anything else.

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Best Moments:

(03:15) Jedd recalls the terrifying morning run that led to his life-threatening aortic aneurysm

(08:08) Why the support of coworkers during a major health crisis pushed Jedd to return stronger

(12:55) The insane lengths Jedd went to get his first coaching opportunity under Steve Spurrier

(18:36) How to convince a team on a long losing streak to completely buy into a brand new system

(23:40) Why treating everyday relationships like a fast journey shifts your professional priorities

(27:10) A high school yearbook quote from Jedd's dad that serves as his ultimate daily motivation

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Explore the foundations of Jedd's professional career and employment opportunities at the Washington Huskies.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

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0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.4	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.6	We also keep it short, like this intro. Let's check it out.
0:15.8	We are back for the Do This Not That podcast, and this is it.
0:19.5	This is the most special episode.
0:21.9	We've done over 600 episodes and easily this is the most special episode that we've done.
0:28.3	I'm going to tell you who we have here, but it's not about his background or his resume.
0:32.5	It's about something else entirely. So let me first tell you who we got. we got jedfish coach jed fish he is the head
0:40.5	coach of the washington huskies it is one of the most high profile programs in the entire country
0:46.9	and he's been part of this massive transition into the big 10 he's coming off of a great year okay
0:52.2	the program did awesome they They went nine and four.
0:54.5	They beat Boise State in the L.A.
0:56.1	bowl.
0:57.2	And before that, though, he engineered one of the most dramatic turnaround in recent
1:03.4	college football history, taking the Arizona Wildcats from 111 to a 10-win season, top 25 national
1:10.1	ranking.
1:11.1	And his football resume is, it's ridiculous.
1:15.1	He's coached under Steve Spurrier, Mike Shanahan, Pete Carroll, Sean McVeigh, Jim Harba, Bill Belichick, everybody.
1:22.0	But that's not why he's important.
1:23.6	Maybe he thinks he's important because of that, but that's not it.
1:26.7	Here's the real reason this is the most special episode jet and i jed has been one of my best friends on
1:32.8	the planet for over 30 years i met this dude when i was 18 years old he's was the best man
	...

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