What’s Up THIS WEEK: Subject Line Trends, Instagram CAROUSELS Crushing it, Karate Kid: Legends? | Ep. 336

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 20 May 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively.

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Best Moments:

(00:34) So basically you should only be posting carousels

(01:34) Carousel posts... are increasing average engagement rates... to about 30% higher

(02:05) Summer oriented subject lines... have a 22% higher average email open rate

(03:15) Your summer starts with this email or hot summer, hotter discounts

(03:40) This tool doesn't take summer Fridays

(04:19) LinkedIn is facing job cuts

(05:12) Do you not then use LinkedIn to find your next job?

(05:48) Dick's Sporting Goods bought Foot Locker for $2,400,000,000

(06:27) They could be a total of 35% of Nike's sales

(06:58) Liberty Mutual's TV spot, the Limu Emu

(07:22) They spent... $2,700,000 on that ad this week

(07:33) Wegovy's TV spot... $8,700,000 because they're going after some more expensive markets

(08:00) Tom Cruise can like jump out of planes

(08:28) I do not like these live action versions of cartoons

(08:58) This is the sixth film in the Karate Kid whatever

(09:39) Sorry, Blake Lively

(10:00) She needs to hide. If she just hid for a few months...

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schweltleson. Let's dig into some tips and some randomness.
0:11.7	We are back for what's up this week from the Do This Not That podcast presented by Marigold.
0:17.3	This is our super short episode where I break down what's going on this week in business, in marketing, in life. And then we solve our episode where a breakdown what's going on this week in business,
0:25.5	in marketing, and life. And then we sell our other episodes. So what's going on? So let's talk Instagram first. Adam Messeri, the head of Instagram, came out this week and he was talking
0:30.2	about what type of posts get the most circulation on Instagram. So basically, you should only be
0:35.9	posting carousels. That's pretty much what I got out
0:38.3	of what he said, because what he said about carousel posts, which by the way, are those posts that have
0:42.9	multiple images that you can kind of scroll through. He said that what happens on Instagram is if a
0:48.2	user doesn't engage in the post, in their feed, that's a carousel post. They will recirculate that same post,
0:54.6	but show the second image in that post.
0:56.7	So you get more bites of the Apple
0:58.1	because they're actually serving up the same post
1:00.6	multiple time and it is increasing average engagement rates
1:04.6	for carousel specific posts to about 30% higher
1:07.9	than other forms of posts.
1:10.3	So that was straight from Instagram.
1:12.3	Now, other cool data coming out this week, this is from subjectline.com.
1:18.1	Summer-oriented subject lines starting on June 1st for both business and consumer marketing
1:24.0	campaigns have a 22% higher average email open rate.
1:28.3	So what does that mean?
1:29.3	That really means incorporating summer into your subject line.
1:31.7	So on the consumer side, I'll give you some examples, then I'll do B2B.
	...

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