Is Performance Down For Everyone? ➕ Dating Advice? ASK US ANYTHING! | Ep. 337

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 21 May 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty.

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Best Moments:

(01:21) They have a... fluff festival, a marshmallow fluff festival. It's called, What The Fluff?

(04:05) Vanity metrics are not going to ring the bell. You're not going to drive revenue with vanity metrics during these uncertain times.

(05:20) Non engaged contacts... about a 15% decline in open rates and about a 20% decline... in click through rates.

(06:03) If you only market... to your engaged database... we're actually seeing a rise... of about 15% overall.

(08:08) Weekend email performance... Sunday do really, really well.

(08:40) Click through rates are up... consumer emails... about 20%... B2B emails on weekends are up about 35%.

(09:30) Flash sales are doing incredibly well in the last ninety days.

(10:00) Webinar show up rates have gone up really high for Fridays... increased about 25% year over year.

(10:56) This is not the time to try to wake the dead in your database.

(12:08) Jay, what do you do when someone is perfect on paper, but boring in real life?

(13:03) If your friend really likes the person... they're not really asking your opinion.

(14:07) If you don't like the person, get out of it. Life's too short.

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwelteson. Let's dig into some tips and some randomness.
0:12.5	We are back for Ask Us Anything from the Do This, Not That podcast presented by Marigold. This is our super short episode where all week long we get in
0:21.8	questions we get in work questions we get in super ridiculous questions we try to tackle one of
0:27.1	each and if you want to submit a question you can go to jschweilson dot com there's a button that says
0:32.1	podcasts another one that says ask us anything and we love questions and we get some weird ones
0:36.1	so let's do the work question first. We got a question in from Jared from Somerville, Massachusetts. Do you
0:45.1	know what goes on in Somerville? I do. I know what goes on in Somerville, Massachusetts.
0:49.1	This is so weird. They have a fluff festival, a marshmallow fluff festival it's called what the fluff i think it's in
0:58.6	the summer why do i even know this because i don't know if everyone out there has had the fluff you know
1:04.7	that like marshmallow kind of spread stuff but when i was a kid um i definitely was not the most healthy thing that my parents gave me
1:13.1	for lunch but when they would pack me lunch for school I would have peanut butter and fluff
1:18.3	sandwiches this is what I would eat and I ate it like every single day I love peanut butter
1:24.6	and fluff I think about that now that's actually got to be one of the
1:28.3	most unhealthy things. Someone could pack you for lunch. But I loved it. I haven't had that a very long time.
1:33.3	I'm going to have that tonight. Does anybody else like fluff? Or is that just completely and
1:37.4	totally disgusting? Anyway, Jared, that's more than you bargain for. What's your question? Jay,
1:43.7	our email performance overall has really
1:46.8	dropped in performance the last few months. Our metrics look terrible. Is this what others are seeing also?
1:55.0	Well, yes and no. So we've been looking at this a lot for all of our agency clients and we send out
2:00.6	thousands of campaigns. And right now, in general, because there this a lot for all of our agency clients and we send out thousands of campaigns and
2:01.6	Right now in general because there's a lot of uncertainty in the economy that's not a political statement
2:07.3	There just is there's uncertainty in everybody's minds whether you're a business professional
	...

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