SPECIAL SERIES ==> Pricing Beats Loyalty 💸 What To Say During Uncertainty <== | BATHROOM Break #56 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 19 May 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable.

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Best Moments:

(01:18) What is that personality trait that you're that person that doesn't read the room and realize everybody's ready to go?

(01:37) There is no debate on the planet that for the next few months, there's uncertainty in the economy.

(02:13) One thing is transparency and it can go both ways.

(03:21) Be very aware of what's going on in your category.

(04:15) If you can't go too far on discounting, the way to do this is double down on messaging on value.

(05:08) If you haven't revised your own internal expectations in terms of sales and pipeline, you are making a huge mistake.

(06:05) Double down on your existing client base.

(07:16) You need to be transparent... on your own channels as well.

(07:52) Talk about uncertainty... Have downloadable information, webinars.

(08:32) If you're locally sourcing and locally doing things... go hard with that messaging right now.

(09:30) He does not know what's going on in his social plans, just FYI.

(10:24) Why haven't you made your skin check with so and so, doctor, and I gotta do that?

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

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0:00.0	Welcome to a new special series called The Bathroom Brink.
0:05.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:10.0	But I don't recommend both, but that's your choice.
0:13.0	This collab is going to be super fun.
0:14.0	We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.
0:21.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:26.4	And if you want to be in the bathroom, fine.
0:28.8	Just don't tell us about it.
0:30.1	Thanks for checking it out.
0:34.4	We are back for the bathroom break.
0:36.5	Jay Schwettleson here.
0:37.6	I'm here with the Daniel Murray from the Marking Millennials.
0:40.2	Daniel, I got a question for you.
0:41.4	So me and Daniel made plans.
0:43.1	We're actually going to be going out to dinner.
0:44.6	And I need to know, like, I can't get involved with one of these really long dinners.
0:49.8	Like, do you order like dessert and coffee and all this crap?
0:53.8	I just need to know what i'm really
0:54.9	getting involved with here for real no i do not um i'm more of like a go find dessert after so
1:01.9	i won't involve you in that go find dessert after part of it that no i'm not the it's kind of
1:08.3	annoying when you like ask for the bell and then someone like at the last minute goes, actually can I get a coffee?
1:14.2	And it's like you're the only one to do that.
	...

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