Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for what's up this week from the Do This, Not That podcast. This is our short episode

we'll break down. What's going on in business and marketing and life? And then we still have

our other episodes later in the week. So what is going on? Well, one simple change to have

your stuff show up in AI is really coming to the forefront. Is that what you say?

I don't know.

Whatever.

The bottom line is this.

Everybody knows now that recency signals in your content, your consumer offers, your business

to business content, recency signals where it's not just some evergreen thing that says,

you know, the HR guide to whatever, it's the HR guide to whatever, 2026, or it's not just some evergreen thing that says, you know, the HR guide to whatever.

It's the HR guide to whatever, 2026, or it's not the best running shoes.

It's the best running shoes, 2026.

Everybody knows now that having recency signal is really important to have any of your stuff

to show up on any of the AI platforms.

But now there is new data.

That actually came out from Google's central documentation, and my team actually verified it with a bunch of tests,

which is showing that having the month plus the year

is way more important than just having the year

in the name of your content, your offers, and what's on your website.

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