SPECIAL SERIES ==> Why Your Listicles Are Failing 🛑 (And How to Fix Them) <== | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.9 • 1K Ratings

🗓️ 2 March 2026

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Join Daniel Murray and Jay Schwedelson for a quickfire "Bathroom Break" session packed with immediate marketing takeaways. They break down why specific phrasing in listicles is now essential for ranking in AI search results and share a counterintuitive email subject line hack that is driving open rates up. You will also hear a bizarre personal story about food safety that might make you think twice about your leftovers.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments

(01:25) Jay explains why he keeps getting food poisoning from questionable airport and takeout choices

(02:22) Daniel recounts the time he had to rescue raw salmon from the garbage for potential lab testing

(03:40) Why using "Top 3" or "Number 1" in your headlines is outperforming standard numbered lists

(05:00) The smart way to use tools like Perplexity to find high-authority sources for your content

(06:25) Testing shows that putting newsletter edition numbers in brackets is actually working right now

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathering.
0:11.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:17.0	But I don't recommend both, but that's your choice.
0:19.0	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson,
0:24.3	from the Do This Not That podcast and subjectline.com.
0:27.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:32.4	And if you want to be in the bathroom, fine.
0:34.8	Just don't tell us about it.
0:36.1	Thanks for checking it out.
0:38.8	We are back with another bathroom break. I'm here with the Jay Swelsohn, and I have a question for
0:49.9	you, Jay. Something that I've noticed over the last year is you seem to get food poisoning
0:58.6	more than the average person. So what are some tips of avoiding not getting food poisoning?
1:05.1	Because yesterday, Jay, he got food poisoning. Two months ago he got food poisoning. Before he's tripped, he got food poisoning. I don't know how he keeps getting food poisoning. Two months ago, he got food poisoning.
1:12.8	Before he's tripped, he got food poisoning.
1:14.8	I don't know how he keeps getting food poisoning.
1:20.1	Well, first of all, I want everyone to know I wash my hands because I'm about to get like slammed to comments. Like, I'm disgusting or something like that.
1:23.2	I do wash my hands.
1:25.1	I think I need to be more focused when I'm ordering food from somewhere or getting food from somewhere.
1:31.3	Because I'll get like weird fish from places that are not known for like, you know, fish or something.
1:39.9	And so, or on a plane.
1:41.7	Oh, I had the funniest story about that.
1:47.6	Oh, what do you got? aru was pregnant uh we were saying oh hey let's get you more salmon because it's good it's omega three so
	...

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