Welcome to Do This Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Do This Not That, and I got a big dude here. I really do. I got one of the biggest names out there.

So who's here. We got Russell Brunson. Now, if you don't know who that is, I don't know who you are.

But this guy, he didn't just build this software company. Okay. He created an entire generation of online entrepreneurs.

And I'm not just saying that.

He's the co-founder of ClickFunnels, but everybody knows that already.

And if you don't, ClickFunnels has over 150,000 customers and its users have generated

over $10 billion.

That's like a B.

That's a big deal.

This all one platform platform it lets people build

these sequences and guide visitors to the single action and russell's all about driving to

outcomes he's written all these books he's done all these things if you've ever heard the word

funnel or offer stack or webinar launch or any of these things, it's Russell's fault. It's all his fault. We're going to get into it all. Russell, welcome to the show, man. Yeah, super glad to be here, man. I appreciate you. And I'm looking forward to this. It's going fun. All right. Awesome. Let's get into it. For anybody out there when we say the word funnel, like, what does that mean?

Is that the thing you pour like a drink into? It's a ridiculous question to ask you of all people, but what exactly is a funnel? A funnel cake. Yeah, funnel. So when I got started 20 years ago in this business, everyone had websites. And so I tried to put up a website and nothing happened. I didn't make any money. I was like, what's happening? And I started meeting these guys who, you know, I think a lot of co-friends we have nowadays, but 20 years ago they're trying to figure out this internet thing and how do you make it work. And I don't know who stumbled upon at first. They found out that like a confused mind always says no. So if you give somebody like a bunch of options, a lot of them just do nothing.

And so like, well, let's build a website, but make it where it's like there's only one page and there's only one thing you can do on it. And then the next page, there's one thing you can do on it. And like, make it simple and walk them through a step by step process. and back then we didn't have a name for we called it sales processes or whatever but they were

very simple websites that just you know the first page't have a name for. We called it sales processes or whatever, but they

were very simple websites that just, you know, the first page would have a headline and say, give me your email if you want more information. So you give an email. Then go next page. And there was a video or a sales letter or something that would talk about something else and like, give me a little money and I'll show you the next page and it just walk them through a step by step process. And so that's what a funnel is. It's just, it's a really simple way to take your

potential customer. with the next page and it just walk them through a step-by-step process and so that's what a funnel is it's

just it's a really simple way to take your potential customers through a very strategic process

...