What’s Up THIS WEEK!🧠NEW! Email Phrase AI Is Secretly Hunting For....TV SHOW HACK! | Ep. 502

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.9 • 1K Ratings

🗓️ 5 May 2026

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Big shoutout to our sponsor, Knak!

Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.

Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

See how it all works, get started at knak.com/demo

ㅤ

Turns out Gmail and Apple Mail are quietly scanning your emails for very specific phrases, and if you're not using them, your open rates are leaking out the back door. Jay Schwedelson breaks down the new Attentive data on signal phrases, why Duolingo's plan to be "less unhinged" might be a strategic miscalculation, and a Google AI mode stat that should make every marketer obsess over their email list. There's also a Gravitron story from 1989 that you absolutely cannot unhear.

ㅤ

Best Moments:

(00:30) The new "signal phrases" AI email summaries are hunting for at the top of your messages

(01:15) Why "What's included:" is the number one structural cue beating every other phrase

(02:15) Duolingo's CMO promising fewer butt jokes and why that's the wrong call

(03:30) Reddit's 69% ad growth and why intent beats scrolling brain rot every time

(05:00) Google AI mode hits 75 million daily users with 93% zero-click queries

(06:15) The Gravitron incident, the angry adult, and a $10 shirt purchase at age nine

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This, Not That, the podcast from marketers. We share quick tips, things you can do right now,
0:08.5	and then we add a little bit of chaos at the end of every episode. We also keep it short,
0:12.8	like this intro. Let's check it out. We are back for what's up this week from the Do This Not That
0:19.9	podcast. This is our episode where we break down.
0:21.7	What's going on in marketing in business and in life.
0:24.8	So let's jump into it.
0:26.4	There is now something that you need to be doing your email marketing called signal phrases.
0:33.2	And signal phrases are the things that the AI email summaries are looking for.
0:37.7	So in Gmail, they have these email summaries.
0:40.7	In Apple Mail, they have these email summaries where they are looking for things
0:44.2	that are the most critical components of your email marketing message.
0:48.1	And they're putting them sometimes in your pre-header,
0:50.3	where they're putting them at the very top of your email message.
0:53.7	And they are the things,
0:54.8	these signal phrases that are actually radically increasing your open rates. And there's some data
1:00.1	that came out from attentive of what are the signal phrases that if you put at the top of your
1:05.1	emails, at the very start of your emails, that you are going to have a greater likelihood of
1:09.3	getting your emails open. So the number one structural queue that these AI tools are looking for in terms of these signal phrases,
1:18.6	the number one phrase is what's included colon.
1:22.6	If you write what's included colon, then you put the most important thing from your email after that that is what's
1:28.0	going to get picked up by the gmail summaries by the a i mail summaries stuck in the preheader in the
1:33.3	AI mail on your mail app so what's included is the number one structural cube then the other ones
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.