🟣Chief Growth Officer @ Thorne: Negative Split Life Philosophy w/Mary Beech🟣 | Ep. 503

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Business, How To, Entrepreneurship, Marketing

4.9 • 1K Ratings

🗓️ 7 May 2026

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Check out Thorne (T-H-O-R-N-E) at thorne.com to explore their supplements and wellness tools, and connect with Mary Beech on social to follow her work leading growth.

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Running the second half of a marathon faster than the first sounds borderline impossible, but Mary Beech treats that idea (the negative split) as a life philosophy. As Chief Growth Officer at Thorne, she sat down with Jay Schwedelson to get into why Gen Z will sit through an hour-long Reddit AMA but scroll right past your TikTok, why 65% of Americans say picking a supplement is more confusing than filing their taxes, and what actually changes when a marketer trades the CMO seat for full P&L ownership.

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Best Moments:

(03:45) Why she'd never go backwards to CMO and what the CGO title really unlocks

(05:30) Her head of sales is her closest peer at Thorne, on purpose

(07:45) The wellness confidence stat that should make every marketer rethink their content

(08:30) Gen Z's split brain, six-second ads and hour-long Reddit AMAs in the same week

(13:30) Why TikTok hasn't cracked for a clinical supplement brand even though everyone else is winning there

(18:45) The negative split applied to your career, today gets to be better than yesterday ㅤ

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Do This, Not That, and I have an incredible guest here.
0:20.0	Who is here? Mary Beach is here.
0:22.6	She is the chief growth officer at Thorne. Now, why am I so excited? Because, first of all,
0:28.8	my wife is a customer. She takes Thorne magnesium like every day or whatever. So I'm getting street
0:34.6	credit by having Mary here. But Mary is leading this, not just the marketing
0:39.0	organization, but the growth of Thorne, which is an incredible, I don't even want to call it
0:43.3	just like a wellness brand or a company that sells nutritional supplements.
0:47.9	There's so much more.
0:49.8	They are this modern direct-to-consumer business that's at one of the hardest intersections of modern
0:55.4	marketing where you're trying to drive digital growth in a category, you know, this wellness
1:00.5	category where trust matters more than just the hype, which is like a lot of the direct-to-consumer
1:07.4	category. So Mary is leading it all. And if you don't know Thorne,
1:11.2	they are trusted by thousands of healthcare practitioners. Over a hundred professional sports
1:16.9	team to use them. It is bananas. They are the cool kids on the block. Mary's leading it all. We're
1:22.4	going to dig into it. Mary, welcome to the show. Thank you so much for having me, Jay.
1:26.2	Thrilled to be here and so glad to hear your wife's a customer.
1:29.1	There you go.
1:30.2	I'm excited.
1:31.2	So I feel like I didn't do justice to what Thorne really does.
	...

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