Welcome to Do This Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for what's up this week from the Do This, Not That podcast.

This is our short episode.

We break down what's going on in business and marketing and life.

And then we still have our other episodes later in the week.

And there's a lot going on this week.

So what is actually going on?

So I would say the biggest new thing in terms of content that I think business marketers

and consumer marketers really need to lock in on

and check out is this idea of basically soap operas, these mini soap operas on TikTok and soon to be

Instagram. I know for a lot of you, especially the business marketers out there, you're like,

I don't care about TikTok, soap operas, this is ridiculous, but no, this is coming to B-2-B really, really fast.

So what happened was back in January, TikTok launched something called Pine, P-I-N-E drama.

And basically, it was this separate app app but now it's bleeding over into everything

where it was these micro little dramas that they were releasing like they released high school

musical the entire musical and they broke it up into 60 to 90 second clips and you would just

watch one after another after another.

And then with the success of all this, they started releasing these other actual dramas as

if they were like real shows, but just in 60 and 90 second clips and you just have to flip to

the next one and flip to the next one.

...