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Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> Your Attribution Data Is Lying to You 🤥 <== | BATHROOM Break #95 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.91K Ratings

🗓️ 16 February 2026

⏱️ 12 minutes

🧾️ Download transcript

Summary

Marketing attribution often feels like a guessing game where everyone just ends up giving credit to Google Search. Jay Schwedelson connects with Daniel Murray from The Marketing Millennials to break down why you should treat attribution data as a directional compass rather than a precise GPS. They discuss practical ways to validate your data, including the power of holdout groups and geo-testing, plus a random side conversation about whether Olympic curlers are actually the best athletes in the world.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.


Best Moments:

(01:50) Why attribution should be viewed as a compass instead of a turn-by-turn GPS

(02:22) The problem with giving Google Search all the credit for last-touch conversions

(03:10) How to set up a holdout group to measure the true lift of your campaigns

(04:09) Using geo-based testing to see if specific channels are actually driving growth

(04:45) Why it is a red flag if one channel claims 100% of the credit in a multi-touch world

(05:15) The surprisingly effective "How did you hear about us?" form field strategy

(06:40) A hot take on whether curling athletes are actually the best in the world


Partner with Jay: https://www.jayschwedelson.com/contact

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to a new special series called The Bathering.

0:11.0

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

0:17.0

But I don't recommend both, but that's your choice.

0:19.0

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson,

0:24.3

from the Do This Not That podcast and subjectline.com.

0:27.5

Each episode in the series, we are going to go over quick tips about different marketing topics.

0:32.4

And if you want to be in the bathroom, fine.

0:34.8

Just don't tell us about it.

0:36.1

Thanks for checking it out.

0:39.4

We are back with another bathroom break. And for those who can't see the camera right now,

0:45.7

Jay is literally in like this puffer jacket and he has like a hot toddy in his hand with a

0:50.3

beanie on and he's in some cold place, but he won't tell me where he is because he's on the road doing some weird stuff but like he's really looks like he's like a bundled up i don't know

1:00.0

what he's doing you might be the stupidest person alive first of all i'm on the road in colorado

1:06.7

and i'm not bundled up i don't have a hot toddy although i would have one if I knew what the hell it was. But I will tell you, this, it's two-hour time change from where, you know, South Florida. It is crushing me at like 7 p.m. I'm so tired. And they scare the hell out of me. I drink so much water though. I've gotten altitude sickness before, and Colorado's

1:29.5

like high, and I don't want to throw up. So I'm like drinking water and taking advol. Like,

1:34.1

do you get any of that when you go to high altitudes? Yeah, especially I've been to, I went to Salt Lake

1:39.3

City once, and I went like up to Park City. And just like quick ascent, I'm like I needed to get that tea.

1:48.3

There's like special tea that you're supposed to drink to help you with that.

1:52.0

Yeah, I've got some bad headaches in altitude.

1:54.5

I feel like we're weak being on sea level.

1:57.4

Oh, I'm very weak.

1:59.4

It was funny.

...

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