Ask Us ANYTHING! AI Visibility is the New SEO 🤖 | Ep. 463

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.9 • 1K Ratings

🗓️ 20 February 2026

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings.

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Best Moments:

(01:45) The number one metric every business needs to add to their toolkit immediately

(02:34) How to identify the 10 to 30 priority questions your customers are actually asking AI

(03:55) Why you must use an incognito browser when checking your AI search results

(05:00) Free tools from SEMrush and Hau that automate the AI visibility tracking process

(06:20) The specific recency signal trick to help your content surface in AI answers

(07:30) A very honest review of Love Is Blind Season 10 and the movie RIP

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.4	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.6	We also keep it short, like this intro. Let's check it out.
0:16.6	We are back for Ask Us Anything from the Do This, Not That podcast.
0:20.8	We get questions in all week long.
0:23.5	If you want to submit one, it's really easy.
0:24.9	Just go to jswettleson.com.
0:27.4	There's a button that says podcast.
0:28.8	Another one that says, ask us anything.
0:30.7	And we love questions.
0:31.7	We love work questions.
0:32.9	And we love ridiculous questions.
0:35.2	And we try to tackle one of each.
0:36.5	So let's get into it.
0:38.7	Let's do the work question first we got a question in from amanda from stamford connecticut you know what people
0:45.3	don't know about stamford i've been there it's just north of new york city very very close
0:49.0	amanda you probably know this but you know it's headquartered there is the wwee that's the
0:54.0	big wrestling company is headquartered right there the W.W.E. That's the big wrestling company.
0:55.4	It's headquartered right there. It's the most boring, no offense, Amanda. Little town,
0:59.3	Stanford, Connecticut, and you would not expect, you know, where the real rumble and the
1:04.3	cage matches and the Undertaker and King Kong Bundy and Rowdy, Rowdy Piper, oh, I can go deep. Yes, I can on wrestling.
1:11.6	All comes from there.
	...

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