What’s Up THIS WEEK! Instagram + LinkedIn NEW Engagement Must Do’s! + Love Story on HULU | Ep. 465
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 • 1K Ratings
🗓️ 24 February 2026
⏱️ 9 minutes
🧾️ Download transcript
Summary
If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour.
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Best Moments:
(00:53) Why document posts are seeing 278% more engagement than video right now
(02:00) The exact button you need to click to upload a carousel PDF correctly
(03:00) How getting five people to DM or share your Instagram story instantly doubles circulation
(04:30) Why the President of Burger King is personally answering customer phone calls for four hours a day
(05:40) The shocking statistic about how many Americans buy groceries at Walmart every month
(06:45) Why a famous actor skipped the Golden Globes to attend a reptile expo in New Jersey
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Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
Transcript
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| 0:00.0 | Welcome to Do This, Not That, the podcast from marketers. We share quick tips, things you can do right now, |
| 0:08.5 | and then we add a little bit of chaos at the end of every episode. We also keep it short, |
| 0:12.8 | like this intro. Let's check it out. We are back for what's up this week from the Do This, Not That |
| 0:20.2 | podcast. This is our short episode of a breakdown. What's going on this week from the Do This, Not That Podcast. |
| 0:21.9 | This is our short episode or a breakdown. What's going on this week in business and marketing and life? |
| 0:24.9 | We still have other episodes later in the week. |
| 0:27.2 | So let's jump into it. |
| 0:27.9 | What is going on this week? |
| 0:29.6 | Well, some new stuff out about LinkedIn engagement. |
| 0:34.6 | There is a content format on LinkedIn that's crushing it that I think people |
| 0:38.5 | are sleeping on. And there's some new data from Data Slayer, but I'm seeing this too. And everything |
| 0:44.6 | that I'm posting, it is seeing, I'm seeing the exact same thing happening, which is the number |
| 0:49.8 | one piece of content right now on LinkedIn is document posts. So those document posts are those |
| 0:56.4 | carousels that you see that you can kind of swipe through that have like slides on them. And according |
| 1:02.0 | to data slayer, and I'm going to tell you exactly how to do them because I don't think most people |
| 1:05.5 | know how to do document posts because it's not that simple. When you post a document on LinkedIn, as it's supposed to just a text-based post or a post |
| 1:14.4 | with just an image, when you post a document post, okay, according to Data Slayer, this new data |
| 1:19.6 | that just came out, it is a 278% more engagement than video posts on LinkedIn, |
| 1:25.6 | 596% more engagement than text only posts, and over 300% more engagement |
| 1:30.9 | than single image posts. |
| 1:32.6 | So I do this all the time. |
| 1:33.8 | I'll post something like, you know, here are five new subject line tips, and I'll do these |
... |
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