Welcome to Do This, Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro. Let's check it out.

We are back for Do This, Not That, and we have an incredible human being here. Who's here? We have Alex

Katoni. Now, maybe you know Alex by her other name, the copy posse. She is a huge deal.

She might be one of the most recognizable names in the world of copywriting. Her YouTube channel's

ridiculous. I have like four followers. She has over 400,000.

She has over 14 million views. She was the digital marketer of the year. And she has

trained thousands and thousands of marketers. And the reason she's really here is because she's

cool. How do I know that she's cool? Because on her website, one of the big headlines on her

website says to dedu-dushify the internet. One real word at a time. Who says that? It's the greatest

thing I've ever heard. Alex, welcome to the show. I'm so happy to be here. I thought you were

going to say, I know she's cool. You know why I know that? Because I went to her

website and she said she was cool, like everyone else on the internet.

Well, there's that. I mean, you did know, but you actually are genuinely cool.

And okay, before I rip into, I want to ask you all these questions about AI and copywriting

and why Chat Chapti is my new best friend writing wise and it's all the

wrong things. Before I do that, give me the 60 second. What the hell do you actually do for a living?

What do I do? Well, obviously, I spend a lot of time writing words and making videos if I had to

break it down. But really, I am on a mission, as you said, to

dedu-duci-the-internet. I really believe that the future of marketing is a combination of

direct response marketing principles that we know work and empathetic storytelling. And I feel

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