Welcome to a new special series called The Bathering.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the

Do This Not That podcast and subjectline.com.

Each episode in the series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

We are back for the bathroom break. This is Jay Schweltleson from Do This, Not That. I'm here with

the ultimate marking millennial. Daniel Murray, we're going to be talking about subject line

test you haven't tried. But before we do that, Daniel, speaking about stuff we haven't tried,

you got a kid, a little baby,

are you not watching TV these days? And are you watching any, like, reality shows? Are you

watching Landman? What is on Daniel's list of non-sports-related TV right now? I think you just

reminded me Landman existed again. But right now, pretty much

nothing. I watched, I did watch tennis like two days ago. That's wrongly. I said non-sports,

you grow. But landman, I've watched landman. I want the pit. The The pit is great. Pit. Here's the problem with the pit. Let me ask you about the stuff. So the pit's the medical drama with Noah Wiley, whatever. And it's like one hour in real time. It's these medical show. It's very intense. So the problem is when I watch that show, it stresses me out.

I cannot relax watching that show. Do you watch it? You're like, oh, yeah, this is nice. I don't watch it like, this is nice or not this is not nice. I just watch it because it's just, I think it's, it kind of reminds me of like 24 back in the day. Do you remember the show 204? Yeah, yeah. Yeah, that's the show. Bring back the hourly what's happening in a show.

I think that's, that's key for Sutherland. What happened to that, dude? I think he's also, is he brothers with Charlie Sheen? I think he is. Do I have that wrong? I have no idea. I think I'm right. Who cares? Let's get into the topic of the day. The top of the day is, you know,

people say, oh, it doesn't matter if you get a lot of people opening up your emails, all by the

click. Well, I don't agree. If you don't get your emails opened, who cares what's in your email,

...