What’s Up THIS WEEK: Emojis in Email? META Replacing Ad Agencies? Blake Lively Movie?
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
GURU Media Hub
5 • 715 Ratings
🗓️ 6 May 2025
⏱️ 10 minutes
🧾️ Download transcript
Summary
In this What’s Up This Week edition of Do This, Not That, host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta’s AI‑powered ad push to TikTok’s “Dinosaur Time” foodie craze.
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Best Moments:
(00:51) Meta’s earnings call: AI‑generated ads take center stage
(02:41) Mark Zuckerberg’s vision for the future of AI advertising
(03:28) Why May is the prime month for emojis in email subject lines
(04:54) Meta’s controversial “MovieMate” test encouraging phone use in theaters
(06:44) Jay’s personal boycott of Blake Lively’s new film Another Simple Favor
(08:00) The ridiculous “Dinosaur Time” food trend sweeping TikTok
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Transcript
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| 0:00.0 | Welcome to Do This, Not That, the podcast for marketers. |
| 0:14.4 | You'll walk away from each episode with actionable tips you can test immediately. |
| 0:20.0 | You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. |
| 0:26.6 | We'll also dig into life, pop culture, and the chaos that is our everyday. |
| 0:31.6 | I'm Jay Schwettleson. Let's do this, not that. |
| 0:36.6 | We are back for Let's do this, not that. |
| 0:45.5 | We are back for what's up this week from the Do This, Not That podcast, presented by Marigold. |
| 0:46.9 | This is our short episode or a breakdown. |
| 0:50.5 | What's going on this week in business, in marketing, and life? |
| 0:51.6 | So what's going on? |
| 0:55.1 | So first off, Meta this week, they just had their latest earnings call. And of course, Meta owns Instagram and Facebook and WhatsApp and all that stuff. And they |
| 0:59.9 | shared some serious detail on what advertisers need to know about running ads on their platforms. |
| 1:05.3 | And it was really eye-opening. Basically, it's all about AI. And if you want your ads to convert right now in any of the |
| 1:14.0 | meta platforms, they're saying that you need to be using their generative AI ads recommendations |
| 1:19.6 | tools. And it's not because they produce this great stuff, in my opinion, it's because meta is |
| 1:27.2 | prioritizing as it are created using their |
| 1:30.2 | generative AI ad tools, right? Because they want more and more people to use them. So first of all, |
| 1:35.8 | what can you do with their AI generative ad tools? You can auto generate ad copy, image variation, |
| 1:42.4 | generation. You could upload one image and it can create alternate versions for you, |
| 1:47.9 | it can remove backgrounds, and they're in beta right now is this video |
| 1:51.6 | creation tool as well. |
| 1:53.8 | Now, why does this all matter? |
... |
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