SPECIAL SERIES ==> Followers Don't Matter Anymore! <== | BATHROOM Break #54 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 5 May 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Bathroom Break, hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay’s recent colonoscopy experience that humorously ties into their podcast's theme—and a detailed breakdown of how to optimize organic content and smartly invest in paid boosts on platforms like TikTok, Instagram, Reddit, and Pinterest.

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Best Moments:

(00:59) Jay’s colonoscopy story & PSA about Ozempic and anesthesia

(03:04) Main Topic: Social media algorithms & follower count relevance

(05:03) Jay’s example of YouTube channel success with minimal subscribers

(06:00) Daniel’s tips on amplifying organic content and paid boosting strategies

(07:39) Jay’s agency perspective on boost budgets & exploring alternative ad platforms

(09:51) Importance of allocating budget for ad testing and scaling successful campaigns

(10:55) TikTok trends and how hosts engage with the platform

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Transcript

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0:00.0	Welcome to a new special series called The Bathering.
0:11.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:17.0	But I don't recommend both, but that's your choice.
0:19.0	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson,
0:24.3	from the Do This Not That podcast and subjectline.com.
0:27.4	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:32.4	And if you want to be in the bathroom, fine.
0:34.8	Just don't tell us about it.
0:36.0	Thanks for checking it out.
0:39.7	We are back with another episode of the bathroom break. I'm here with the Jay
0:46.2	Schwelsen of Do This, Not That podcast, and Guru Events. And I'm Daniel Murray of the
0:52.3	Marking Millennials podcast.
0:59.5	And I want to start off because Jay had a procedure this week and I want to ask how he's feeling.
1:05.1	That's actually a good, like this procedure ties into our podcast episode. Yeah, no, it does because, you know, I had a colonoscopy, which is the ultimate bathroom break.
1:09.6	So first off, PSA, everyone get one.
1:11.5	It's not a big deal.
1:12.2	But the funniest thing happened, it was yesterday.
1:14.7	So I'm in the bed thing, the gurney thing.
1:16.8	And there's like that sheet thing that separates you from the person next to you before you go in for the procedure.
1:21.9	And I over here, the doctor walks over to the dude next to me.
1:25.1	And they go, we understand you're taking Ozempic.
1:28.2	And the guy's like, yeah, I am.
	...

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