Ask Us ANYTHING: Best WIN-BACK Strategy? 📺TV Show Update! Ep. 326

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 7 May 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks.

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Best Moments:

(01:46) Win-back campaigns should start much earlier than one year of inactivity

(02:11) 70% of people who haven't engaged with emails after 60 days never will again

(03:00) 30-day win-back strategy: value-driven special content

(03:57) 60-day win-back strategy: create FOMO with mistake messaging

(04:33) 90-day win-back strategy: confirmation status emails

(05:41) 120-day win-back strategy: go nuclear with timing and sender changes

(06:17) Sponsor segment: Emma from Marigold email platform

(07:27) TV show recommendations including Paradise, Love Hotel, and House Hunters

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls
0:25.6	to avoid.
0:26.6	We'll also dig into life, pop culture, and the chaos that is our everyday.
0:31.6	I'm Jay Schwettleson.
0:33.6	Let's do this, not that.
0:36.6	We are back for Asked Let's do this, not that.
0:45.7	We are back for Ask Us Anything from the Do This, Not That podcast presented by Marigold.
0:48.3	This is our short episode where all week long we get in questions.
0:49.4	We get in work questions.
0:51.3	We get in ridiculous questions.
0:53.5	And we try to tackle one of each.
0:54.5	And if you want to submit a question, well, you'd be extremely extremely cool all you do is go to jshwedelson.com there's a button that says podcast
0:59.7	another one this has asked us anything we get in wild questions so let's do the work question
1:04.2	before the ridiculous question we got a question from william from cleveland ohio oh boy
1:10.7	Cleveland rocks you know that's where the rock and roll hall fame is from William from Cleveland, Ohio. Oh, boy, Cleveland Rocks.
1:11.7	You know, that's where the Rock and Roll Hall fame is.
1:14.8	I always have issues.
1:15.6	I have issues with everything.
1:16.4	I have an issue with the Rock and Roll Hall of Fame, not do you ask William?
1:19.1	Because the Rock and Roll Hall of Fame lets in bands and singers that are not worthy.
	...

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