What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 7 October 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn’t feel like it), and how Perplexity’s new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram’s big bet on Reels, and yes—some unnecessary drama around Cracker Barrel’s logo. To balance it all, Jay throws in TV talk, a Dancing With the Stars surprise, and the news Scrubs fans have been waiting for.

Best Moments:

(00:16) ChatGPT adds instant checkout with Stripe, starting with Etsy and Shopify sellers

(02:00) Threads reportedly matches X on daily active users—believe it or not

(03:00) Perplexity launches Comet, an AI browser with auto coupon-finding at checkout

(04:00) Study shows simple fifth-grade-level copy converts 56% better than complex writing

(05:25) Instagram tests replacing the home tab with Reels as default feed

(06:08) Cracker Barrel fires its branding agency after logo backlash

(07:33) Robert Irwin crushes on Dancing With the Stars and teases a Bachelor future

(08:00) Scrubs revival in the works with the original cast

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Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This, Not That Podcast, presented by Marigold.
0:21.9	This is our short episode. We break down what's going on in business, marketing, life, and pop
0:26.7	culture. And then we solve other episodes later in the week. Let's jump into it. There's a lot that's
0:31.2	been going on this week already. So first off, have you seen this? Chat Chipat is rolling out
0:37.3	instant checkout. What does that mean? That OpenAI,
0:40.8	that's the parent company of ChatGBT.T is now starting to roll out. It's not there yet,
0:45.7	but you're going to start seeing it. Instant purchases directly when you are in Chat GPT,
0:52.2	which means that you're going to be able to ask oh where can i get the newest lip gloss
0:56.7	they're going to pull up something from glossier and you're like okay check out right here
1:01.0	and you're going to be able to buy it right in the entire chat window in one motion and this is
1:06.8	starting to roll out now and they're partnering partnering with Stripe to make this happen.
1:11.4	And this is a huge, huge move for Chatsabitia.
1:14.8	I mean, this is going right after Google.
1:17.7	And they're already going to be rolling out initially with Etsy sellers, and then they're
1:22.8	going to be onboarding all the Shopify merchants.
1:26.2	And some of the first ones that are going to be using it are Glossier, skims, Spanx, and Viori. And so get ready for instant checkout within chat, GPT. And if you're in e-commerce at all, this is a game changer. And then you'll be able to think about this on the B-to-B side as well for all sorts of stuff. So it's all about staying on platform and chat chbts.
1:45.5	That's pretty wild, their instant checkout that's just rolling out now.
1:49.2	Some other stuff that's pretty wild that I don't know how, if I believe or whatever,
1:52.8	is that similar web did this massive study.
	...

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