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Do This, NOT That: Marketing Tips with Jay Schwedelson

GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5715 Ratings

🗓️ 9 October 2025

⏱️ 21 minutes

🧾️ Download transcript

Summary

You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later.

Learn more about EventMobi!

Best Moments:

(01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points

(05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group

(07:29) Speed to LinkedIn that night so your new connections actually remember you

(10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails

(11:46) Smart due diligence: check which sponsors keep returning to the same event

(16:38) Why badges matter more than you think and how truly wireless on-site printing changes everything

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Do This, Not That, the podcast from marketers.

0:05.0

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

0:11.0

We also keep it short, like this intro. Let's check it out.

0:15.0

All right, we are back for Do This, Not That podcast.

0:19.0

We have an amazing guest.

0:21.7

Who's here?

0:22.1

We have Bob Vias, right?

0:23.3

So Bob is the founder and CEO of EventMobi.

0:26.1

Now, you might know EventMobi, but if you don't, you should, because they're one of the monsters in the event world.

0:32.7

In terms of end-to-end event management stuff. They have platforms for everything from getting lead capture to printing badges to managing

0:43.5

events.

0:44.1

If you're in the event world, event will be, it takes care of over 30,000 different event

0:50.7

planners across 90 countries.

0:52.4

It is wild what Bob has built.

0:54.2

I'm so excited.

0:54.9

We're going to rip through pitfalls about all things events today. Bob, welcome to the show. Thanks, Jay. Can I just record that and put it on our website? I think you just did a killer pitch for a event movie. I love it. Amazing. I'm excited because it's not easy because, you all do do a lot and what we're going to crush in this

1:10.8

episode are all sorts of pitfalls to avoid if you're an attendee an event an exhibitor or potential

1:16.1

sponsor we're going to get into rapid fire tips on all of that but before we do give everybody

1:21.3

kind of the the one minute how did bob become bob how did it all happen oh boy uh so So I'm a very boy. I was going to say I was,

1:31.6

but sometimes some guys still end, a very boring engineer. That's my background. And I used,

1:37.1

I used to work for a company called Nvidia, which nobody knew up until like three years ago.

1:42.0

I hope you have stock. I sold all of them, man. I was actually

...

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