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Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> Stop Posting! Comments Getting More Impressions Than Posts Now! <== | BATHROOM Break #76 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5715 Ratings

🗓️ 6 October 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

When Jay Schwedelson and Daniel Murray swap stories about awkward baby-in-restaurant moments and LinkedIn strategy hacks in the same breath, you know it’s going to be entertaining. This Bathroom Break episode takes a surprising turn into how commenting (with memes, images, or one-liners) might actually beat posting when it comes to growing on LinkedIn.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(02:15) Daniel reveals why LinkedIn’s new comment impressions feature is a signal you should lean into comments.

(03:30) How using memes and images in comments outperformed posts for The Marketing Millennials.

(04:25) Why comments can act like mini-posts that spark conversations and visibility.

(05:45) A smart way to use comments to test content ideas before posting them officially.

(07:15) Daniel shares how this commenting strategy fueled faster LinkedIn growth than years of posting.

(08:45) Jay’s kids roast his “embarrassing” LinkedIn one-liners.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to a new special series called The Bathroom Brink.

0:05.0

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

0:10.0

But I don't recommend both, but that's your choice.

0:13.0

This collab is going to be super fun.

0:14.0

We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.

0:21.5

Each episode in the series, we are going to go over quick tips about different marketing topics.

0:26.4

And if you want to be in the bathroom, fine.

0:28.8

Just don't tell us about it.

0:30.1

Thanks for checking it out.

0:33.5

We are back for another episode of the world famous bathroom break.

0:37.3

I'm here with Daniel Murray, who's the ultimate marketing millennial. I'm Jay Schwettleson from Do This, Not That podcast. So Daniel, before you're going, I want to talk to you about your weekend plans. So Allie goes on a girl's trip every weekend. So she just left on her girl's trip. So I'm riding solo this weekend. So I woke up, I'm like, what am I going to do?

0:59.7

And basically, I wind up eating more than normal and watching kitchen nightmares. That's all I do when I'm by myself with Gordon Ramsey. Do you have bigger plans than I do? Definitely.

1:06.2

I mean, I guess actually, actually I do have a huge plan where we're going to the first time to a restaurant with the baby.

1:15.6

I think that's a baby.

1:17.2

That's a scary plan, but it's the first time.

1:21.3

Are you going to go to like a loud restaurant?

1:23.4

No, we're just going to go like sit outside, go for a breakfast time, but we just want to have him experience it for the first time. Okay. So that's good that you're sitting outside at its breakfast because if you were one of these people going to like a nice dinner place, you brought your kid, I would shame you and say, you're a horrible person. Oh, I would never do that. Because I, if my kid cries out, I'm the type of parent who I'm out.

1:45.8

I'm not going to yell at my kid, but I'm going outside and just soothing him to make sure he's okay.

1:52.1

I remember the first time we took our son to dinner for the first time of you all.

1:56.0

He just started crying and we just bailed.

1:58.0

We left and we didn't try it again for like a year.

2:08.0

Screw that. Well, this is probably going to happen to us. So tune in next week to see that we're never going to go to another restaurant again. All right. Well, since you are tuned in,

...

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