What’s Up THIS WEEK! 🚨 BIG Instagram CHANGE! Big LinkedIn Change! 👽 Aliens Are HERE! | Ep. 476

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Entrepreneurship, Education, Marketing, Business, How To

4.9 • 1K Ratings

🗓️ 17 March 2026

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A quick scroll through marketing news somehow turns into Instagram breaking a rule everyone thought was untouchable, LinkedIn quietly shaking up your feed, and a very real debate about whether restaurant bread should require consent. Jay Schwedelson bounces from useful email and social updates to pure pop culture chaos, which is exactly why this one is such a fun listen. There is an actual strategy here, but also a solid argument that aliens might be getting unfair PR.

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Best Moments:

(00:16) Instagram is testing links in post captions for Meta Verified users, and that could make the blue check way more valuable.

(01:45) LinkedIn just rolled out a major algorithm change, which may explain sudden, weird swings in followers and engagement.

(02:55) Putting Q2 in your email subject lines right now can lift open rates by more than 20%.

(03:45) April is one of the strongest months for emoji subject lines, especially for travel, spring, and promo-heavy campaigns.

(04:45) The David Bar founder turns a calorie controversy into a viral moment with a Mean Girls reference.

(07:38) Steven Spielberg says he believes in aliens, which sends the conversation straight into delightfully unhinged territory.

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MASSIVE thank you to our Sponsor, CallRail!

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Start a Free Trial Here: https://www.callrail.com/dothis

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Transcript

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0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This Not That podcast.
0:20.0	This is our short episode where we break down what's going on in business and marketing and life.
0:24.9	And we sell for other episodes the rest of the week.
0:26.4	So what is going on?
0:28.0	Well, Instagram is doing it.
0:29.7	They're doing the thing they said they would never do.
0:32.1	This just came out in the last 48 hours.
0:35.0	But Instagram is now testing allowing links to be in post captions.
0:41.9	So when you have your post and then you have the captions and you would have a link in the
0:46.1	captions, they've never ever allowed this.
0:49.1	Right now, they're only allowing it for a small number of people that are meta verified so the people with a
0:55.3	blue check mark that are paying to be basically instagram verified or meta verified they're paying
1:02.4	that monthly whatever it is 10 bucks 20 bucks a month whatever it is they're giving a small number of
1:07.8	meta verified users the ability to put links in the captions now if
1:13.1	they roll this out and it sounds like they're going to be rolling it out to all meta meta verified
1:21.0	subscribers people that are doing that okay paying for that blue check mark that they could put links
1:27.3	in their uh post captions way more people are going to that blue checkmark that they could put links in their post captions.
1:30.2	Way more people are going to have blue check marks because the value behind having links in
1:34.8	your captions is wild.
	...

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