SPECIAL SERIES ==> YouTube is HARD! March Madness for B2B and Consumer? Harry Potter? <== | BATHROOM Break #99 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Marketing, How To, Business, Entrepreneurship

4.9 • 1K Ratings

🗓️ 16 March 2026

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jay’s YOUTUBE Channel HERE!! https://youtube.com/@schwedelson?si=xh3t_FkFtqCSMd1d

A quick movie debate somehow turns into a really useful reality check on modern marketing, which feels exactly right for this series. Jay Schwedelson and Daniel Murray get honest about what is actually moving the needle right now, from YouTube frustrations to why one-off influencer buys usually fall flat. The best part is how practical it gets once they stop pretending every channel is a guaranteed win.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(02:10) Jay shares that 300 YouTube videos brought views, but barely any meaningful conversions.

(03:03) Daniel says one-off influencer deals are usually a weak bet if you want real impact.

(04:45) Bigger creator partnerships work better when they are built like a strategy, not a single post.

(05:00) March Madness references can give boring content a timely lift in opens, clicks, and engagement.

(06:15) Daniel makes the case for building an AI brain with customer data, reviews, and brand voice now.

(07:45) Jay says testimonial-only subject lines are quietly driving strong backend conversions.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathering.
0:11.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:17.0	But I don't recommend both, but that's your choice.
0:19.0	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out.
0:43.0	We are back for the bathroom break. This is Jay Schwettleson from Do This, Not That. I'm here with the marking millennial Daniel Murray. And Daniel, I've watched a series of horrendous
0:48.7	movies lately. I watch Greenland 2. That was possibly the worst movie I ever saw. I'm on the hunt for new movies to watch.
0:58.4	I feel like maybe what is your, give me like some of your all-time favorite movies. It doesn't
1:03.2	have to be recent that you think I got to jump into that maybe I haven't seen because I'm really
1:08.1	old and you're not old. You would have seen every movie. You watch so much shit. All-time favorite is like Inception. Really? That's an all-time favorite? It's like top 10. I don't even understand it. Yeah, it's just like such a great movie for me. I don't know why. What else? I you were going to say rudy because you're like a football guy i love harry potter i mean that's out of your generation like when when they were like kids you were like in party in college like so uh right i'm gandolph is that his name that's the lord of the rings but okay
1:46.3	i have no idea what's going on you said you're gandall that's one of the rings
1:54.9	dumbledard double d'clock yeah that's me uh well today we're going to talk about what's working, what's not working. What's not working was the start of this podcast. That's for damn sure. But let's get into what's working, what's not working. I'm going to go first. So for the last, I don't know, six months or so, I go, six months ago, I go, I'm going to go all in on YouTube. YouTube's the future, all right?
2:18.9	And I've pumped out, I don't know, 300 videos on YouTube.
2:23.0	And what I found is, number one, I'm getting more views, okay?
2:27.9	I'm getting, you know, some good views now on my shorts, whatever.
2:32.0	But because I'm probably a horrible marketer.
2:35.7	We're getting like no meaningful conversions from anything we're doing on YouTube.
2:41.1	Maybe we get subscribers, whatever, maybe we get way top of funnel.
2:44.4	But we are getting no meaningful outcomes from YouTube.
2:48.3	So I'm failing miserably at YouTube.
2:50.2	I know YouTube is everything. It's the
2:51.6	future of life, whatever. But anybody out there that's not crushing YouTube, I'm on your team.
2:56.8	I need to do better. So, Daniel, I'll get to what's working in a second, but what do you got
	...

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