What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 13 May 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.

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Best Moments:

(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search

(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February

(02:39) How websites need to include listicles and answer core questions to appear in AI search results

(04:06) Apple's plan to redesign Safari to focus on AI search engines

(05:03) Chuck E. Cheese launching its own branded media network

(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates

(07:32) 2PM identified as the optimal webinar time with highest attendance rates

(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)

(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.4	You'll walk away from each episode with actionable tips you can test immediately.
0:20.0	You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid.
0:26.6	We'll also dig into life, pop culture, and the chaos that is our everyday.
0:31.6	I'm Jay Schwettleson. Let's do this, not that.
0:36.6	We are back for Let's do this, not that.
0:45.7	We are back for what's up this week from the Do This Not That podcast presented by Marigold.
0:47.2	This is our super short episode or a breakdown.
0:49.9	What's going on this week in business and marketing and life?
0:52.4	And then we saw all of our other episodes later in the week.
0:53.8	So what's going on?
0:57.3	Well, SEO is rapidly changing.
1:00.7	Search engine optimization, how we all mess around with our websites.
1:02.7	We try to show up higher in the rankings on Google.
1:03.8	It's changing.
1:10.7	Now the big thing that everybody's talking about is AEO, Answer Engine Optimization.
1:11.6	And it's because of AI.
1:13.2	Search Engine Journal just released data
1:15.7	saying that Google's AI generated summaries
1:18.4	known as AI overviews.
1:19.7	They appear now in approximately 47% of search results.
1:24.2	That's when you go to Google, you search the thing,
	...

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