SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 12 May 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time.

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Best Moments:

(00:07) Introduction to the new special series called "The Bathroom Break"

(02:16) Explanation of negative signal: content that hurts your brand's reputation

(03:01) The concept of lifetime value for an audience vs customers

(03:54) Common marketing automation mistakes that create negative signals

(04:41) Outdated content like "2025 outlook" still being sent in May

(05:01) The importance of managing the long tail of your content

(05:34) Ways to identify negative signal in your marketing strategy

(07:20) Drawing parallels between marketing negative signals and social communication

(09:19) Brief mention of Jay recently going viral on Instagram

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathering.
0:11.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:17.0	But I don't recommend both, but that's your choice.
0:19.0	This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.
0:27.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:32.4	And if you want to be in the bathroom, fine.
0:34.8	Just don't tell us about it.
0:36.0	Thanks for checking it out.
0:39.6	We are back for the bathroom, Fine. Just don't tell us about it. Thanks for checking it out. We are back for the bathroom, Greg. This is Jay Schwettleson from Do This, Not That
0:43.3	Podcast. I'm here with the great Daniel Murray from the Marking Millennials podcast.
0:47.6	And before we get into our episode today, which is going to be about negative signal,
0:50.2	which is going to be very interesting, useful, boring, I'm not sure what. Right now, it's like prom season.
0:56.1	My kids are in high school. And so they're all in prom. When I was going to prom, I didn't know
1:00.4	anything about this prom-posal stuff where people have to be very creative and ask their boyfriend,
1:06.3	girlfriend, whatever they're doing to go to prom in a very interesting way. So Daniel, I'm a billion times older than you.
1:11.7	Did you have a prom-posal situation when you were in high school?
1:16.1	I, this is so lame, but I got like a fish tank, a fish,
1:21.5	and then I put like a note in the fish tank that was said,
1:26.5	you're the only fish in the sea where you go to prom with me.
1:30.0	Did you take the fish home?
1:31.9	I don't know what happened with the fish after that, but she said yes.
1:36.3	No, do not name the fish.
	...

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