Most people think their business problems are tactical.

They think they need better marketing systems, strategies, and deals.

If it was all about strategy, everyone reading a book would be crushing it right now.

Hello and welcome. My name is Gino Barbero, one of the co-founders of Barbaro 360 and Jake and Gino.

And I want to welcome you to today's how to episode.

I really want to focus on the traditional business model of coaching, which is so important.

And yet, there's a component that is often left out in that traditional coaching process,

which is what I like to call the

behavioral aspect of business coaching.

Now, when you couple both of those together, man, it is magical, right?

I want to read you this quote because this quote is so important.

I want you to have this quote really sink in and really just digest it for a second.

Traditional coaching fixes the business model.

It doesn't fix the operator's wiring.

Wow.

Fixes the model, but not the wiring.

And I am case in point on what that quote means and how it can hold you back in the business

world by thinking all I need is the next strategy, all I need is the next marketing ploy,

all I need is the next technique.

All I have to do is, you know, hack the algorithm.

All I need to do is really set up KPIs. Those are all really important and I'm not discounting those.

But when I started out in business, I didn't have this operating wiring really working for me.

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