What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 January 2024

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2653, we delve into a strategic approach to guide customers past other products and stimulate impulse purchases. Emphasizing the significance of upselling and elevating average order values, we uncover the key to boosting profits. Additionally, we shed light on the myriad benefits of securing the top spot on Google—ranging from enhanced branding, high ROI, and press coverage to speaking gigs and a competitive advantage. Throughout our discussion, we underscore the value of competitor analysis and the need to adapt marketing strategies accordingly. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Ranking #1 on Google REALLY means (the unseen benefits of SEO) (Marketing 101) (00:07) Supermarkets strategically place products to increase sales (02:10) Upselling and increasing average order value is key to marketing (03:49) Amazon's upselling strategy is effective (04:14) Importance of planning in marketing breakthroughs (04:42) Benefits of ranking number one on Google (07:37) SEO's compounding effect and black box nature (08:48) Looking at competition when marketing isn't working (09:24) Importance of analyzing what competitors are doing (09:34) Learning from what is working for competitors (10:04) Importance of competitive analysis in marketing (10:36) Most people don't look at competitors' strategies (11:05) Back to basics: analyze competition to improve marketing (11:52) Estimations and budgets for potential traffic and sales (12:07) Base, aggressive, and super aggressive traffic growth scenarios (12:50) Seek outside help to gain perspective on marketing (13:08) Larger corporations already know competition is doing better (13:26) Negotiating prices in agency proposals (13:30) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, Eric, I have a question for you.
0:03.0	Why do they put eggs in milk at the back of the grocery store?
0:07.0	I saw you tweet this, I didn't read the rest because the hook didn't get me.
0:10.0	Okay, but why? Why do you think so?
0:12.0	Wait, why do they put eggs at the back of the grocery store?
0:15.0	Eggs and milk?
0:19.0	Yeah, couldn't tell you.
0:21.0	All right, so check this out.
0:22.0	I thought this is fun marketing lesson for all you
0:24.8	guys. All right so it doesn't make sense because it's one of the worst locations and
0:30.5	most people don't know this but at least 78% of the shoppers buy milk or eggs and
0:35.8	48.2% buy bread but if you look at any grocery store
0:40.1	typically the milk and the eggs aren't next to each other or you know you have to walk a little bit
0:45.9	To get me to buy more stuff is that and yeah you got it right and bread is not next to the milk
0:51.9	But here's some interesting stats, right? So if they put them all next to each other,
0:56.5	like the eggs, the milk, the bread at the front of the store, people will just buy what they need
1:01.4	and then leave. The margins on some of these products also are not the highest.
1:06.6	On the flip side, by them putting them throughout the store in random locations, people now
1:12.0	have to walk by chips and cookies and all these other random
1:16.3	food. A whopping 62% of supermarket sales are from impulse shopping according to science direct that's why they end up
1:24.9	doing it in essence they're making you walk around when they make you walk around
1:30.0	and check out all these other products, they end up making more money.
	...

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