Year in Review: Marketing Breakthroughs and Lessons (Experiments)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 January 2024

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2654, we delve into our marketing breakthroughs and lessons learned from the past year. We emphasize the crucial role of programmatic SEO and the power of leveraging AI tools. However, we also caution against overhyping AI and stress the importance of quality control. Our discussion extends to the impact of posting high-quality content on social media platforms and the value of engaging with comments. Additionally, we underscore the significance of maintaining a founder mentality and staying actively involved in the marketing process. In summary, we provide valuable insights and strategies for marketers to consider in the coming year. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Year in Review: Marketing Breakthroughs and Lessons (Experiments) (00:27) AI and programmatic SEO as a breakthrough for lead flow (02:05) Overhyping of AI and the need for quality control (03:00) Posting quality content on social media platforms (04:37) Using X platform for multiple daily posts and converting to other platforms (05:37) Leveraging comments for increased reach on YouTube (07:33) Adjusting content strategy based on social platform algorithms (08:44) Focusing on quality content and compounding growth (09:10) Combining long-form podcast interviews with reels and shorts (09:56) Exploring potential partnership for guaranteed views on marketing school (10:12) Neil and Eric discuss the power of partnering with others. (11:54) Neil and Eric talk about the importance of having a founder mentality. (13:08) Neil and Eric discuss the need for founders to be involved in their businesses. (14:56) Neil and Eric talk about the mistake of abdicating responsibilities. (16:18) Neil and Eric discuss the importance of being fully engaged in the business. (16:48) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to do something.
0:03.0	We're going to do a year and review of marketing breakthroughs and lessons, and we're going to carry this over into
0:08.4	2024, but these are a couple of things that Neil and I picked up over the year.
0:13.2	We're going to share some experiences.
0:14.3	We're going to share some things that we've seen as well.
0:16.1	Hopefully we'll share some numbers with you as well.
0:18.1	And let us know what you think in the comments.
0:19.4	Again, please give us feedback on this new format because we are spending more time per episode and trying
0:25.3	to spend more time preparing as well.
0:27.7	So I'll start off with the first lesson.
0:31.6	I think my number one lesson here is I'll give you something
0:36.7	tactical to get the dopamine going but then there's a key lesson behind it so let me
0:39.7	give you the dopamine hit first. So the first one is yes AI was great you know we we've probably
0:47.1	doubled our lead flow maybe yeah doubled our leave but we hit our lead flow goals
0:52.1	for the year and we leverage a lot of programmatic
0:54.9	SEO so just to recap for everyone when you think about searching for things to
0:58.5	do in Japan things to do in Rome Trip advisor shows up all the time a lot of people don't know this but Trip
1:03.5	Advisor actually has about a hundred twenty two million organic visitors
1:07.1	per month. They rank for about nineteen million keywords and if they're paying
1:10.7	Google for that traffic each month they be paying about 71 million dollars a month.
1:14.3	That being said, they still spend a lot of money on Google ads.
1:17.1	Let's not take that away. But this programmatic SEO thing is available to people like you and me now.
	...

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