Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 5 January 2024

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2652, we delve into the evolving landscape of organic social media reach. Analyzing data from 15,000 social media profiles over the past three years, we uncover key insights. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the potential of LinkedIn influencers. The conversation concludes with an examination of the most active social networks and those that drive the most organic traffic. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends) (00:30) Linking out to external sites decreases reach by 219% (01:27) Content with short form videos has 32.18% more reach (02:20) Organic reach has declined by 61.83% in the last three years (03:06) Profiles that post 1-2 times a day see the most reach (04:15) Comment quality is more important for engagement than quantity (06:39) Cisco is training employees to be LinkedIn influencers (07:39) Creating high-quality content is key for social media success (08:49) Facebook has the most active users, but YouTube drives the most organic traffic (10:17) Some social networks don't want users to leave their platform (11:07) Betting on Meta (formerly Facebook) as the top social channel for the next decade (11:04) Neil Patel explains why he focuses on Meta. (11:40) Eric Siu agrees that Meta is great for revenue. (12:21) Neil and Eric focus on major social networks. (12:55) Neil emphasizes the importance of patience in content marketing. (13:55) Neil shares the success story of Patrick Campbell's YouTube channel. (15:11) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	So today we have a lot of data and trends to end up sharing with you.
0:06.0	One of the first ones we wanted to share is about social media organic reach.
0:13.2	So what we ended up doing is we analyze
0:17.1	15,000 social media profiles over the last three years
0:20.6	to see what's changing with organic social media reach. And here's some crazy things that we ended up learning.
0:26.5	Eric, I'll share them with you. Actually I should just share my screen.
0:30.4	Let's see share screen all right so the first one was linking out to external site on
0:41.4	average decreases reach by 219% while three years ago it
0:47.6	only used to decrease reach by 74.51% in other words they're really trying to keep you on their own platform these days.
0:56.0	And the more...
0:57.0	All socials?
0:58.0	All socials, yeah.
1:00.0	And then keep in mind, like with Instagram and Tik-Tok, some of them you can't really link out.
1:04.5	So it's taking the organic reach from all of them, but not all platforms were used for each and every single point.
1:12.3	Content containing short form videos on average have 32.18% more reach.
1:18.3	Three years ago it was 54.77.
1:22.1	Back then they were trying to push short form videos more than they are now.
1:25.5	It's still super popular. Short form videos on average were 13 seconds long. Keep in mind back
1:31.0	then a lot of the platforms will allow you 15 second videos.
1:34.0	Now some of the platforms limit you to a minute, some even more than a minute.
1:38.0	Now they're averaging 44 seconds long.
1:41.0	Three years ago, social posts with 10 or more comments had
	...

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