What Matters More Than Competency

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 July 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What matters more than competency? [00:26] Why cultural fit is more important than competence. [01:35] A recruitment story illustrating the significance of cultural fit. [02:24] Core values at Eric’s company. [04:02] Neil’s personal and professional core values. [05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates. [05:10] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/h5dq2MeU5ts Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we're going to talk about what actually is more important in competency.
0:03.8	And Neil is probably going to call BS here, but, you want to know what's more important in competency?
0:09.4	I don't know what's more important than competency. In what context are we talking about?
0:13.4	Like hiring someone.
0:14.8	Dude, if they're not competent, what would you even hire?
0:17.8	Well, no, you still need competency, but what's more important?
0:20.8	I don't know what's more important than competency.
0:22.8	Okay. If not competent, they're not going to be able to do their job.
0:25.1	Let me share a story.
0:26.1	Let me share a story.
0:27.1	Remember a couple weeks ago I went to that MIT thing to finish off the third year, right?
0:32.0	So Neil always thought, Congrats on right? So, Neu always.
0:32.6	But,
0:33.2	The congrats on your MIT degree, by the MIT degree.
0:35.1	It's like a certificate of like some master's program,
0:38.0	but like, thank you.
0:38.8	Same thing.
0:39.5	But I won't ever be one of those.
0:41.2	Better than me.
0:42.2	I would mean. What I really did it. Yeah of those. Better than me. I would be.
0:43.0	Yeah, that's funny.
0:44.0	Dude, so many people get those certificates from MIT and Harvard, and then they put it on their
	...

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