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Marketing School - Digital Marketing and Online Marketing Tips

How MrBeast Smashed A New Video Record

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 1 July 2023

⏱️ 4 minutes

🧾️ Download transcript

Summary

In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How MrBeast smashed a new video record! [00:21] The premise of the video that outperformed his Squid Games video. [00:44] MrBeast’s use of cameos and quick pacing. [01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers. [01:28] Why this video is outperforming previous ones while indicating higher revenue potential? [02:53] The metrics of MrBeast’s top-performing videos. [03:34] His ability to keep viewers hooked. [03:41] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/38yYiCnCUNI  Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! MrBeast on YouTube Feastables Apply for the Beverly Hills event, August 7-9 Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

All right, we're going to talk about how Mr. Beast's new video.

0:03.2

So he had a new video that crushed his squid game video.

0:06.8

You know that's good game video, he got like 300 plus million,

0:09.7

or maybe 400 million, or maybe 4 billion views something like that's a big number you

0:14.4

know I don't know the amount of use the squid game one I knew it was his most

0:18.0

popular video but I didn't know that you see his latest video no okay so he

0:21.6

launched this new video where it shows a $1 yacht all the way up to a billion dollar yacht and he shot this in Miami and this video already outpaces the squid game video which arguably had a lot more production

0:34.7

Logistics that went into it and so basically he goes like a one dollar yacht is basically sinking when they get into it so they have to like abandon ship

0:41.6

It just goes like higher and

0:42.9

higher and higher and in the video he doesn't talk about who's gonna appear in the

0:47.1

video and so it's like oh this boat's popping up who's in the boat Tom Brady

0:50.9

and his kids and then Tom Brady's like throwing a ball hitting a drone and all that they're like having a lot of fun and then there's like another guy I forgot what his name was but he's like a celebrity too. So there's a lot of cameo stuff that's going on in there and the pacing of it's really quick as well he added in a native ad the

1:06.7

way he adds in ads for his videos have you seen his ads?

1:09.2

I have okay so this time it wasn't another sponsor. It was the main sponsor was

1:14.1

Feastables which is his own product and I haven't seen him use his own

1:17.4

stuff as a native ad before and at the very end of the video he's like by the

1:21.4

way I have a secret video but if you want to get access to the video he's like by the way I have a secret video but if you want to get

1:24.3

access to the video you got to go buy a feastables because the code is in the

1:27.2

feastables so that's the high level and that video is outpacing generate much more revenue as well.

1:39.2

Yeah.

1:40.2

And as you talk I'm going to pull up the screenshot I have because I subscribe to him on Twitter Blue and I pay him $8 a month so you guys don't have to.

1:47.5

So here you go.

...

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