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Marketing School - Digital Marketing and Online Marketing Tips

How MrBeast Smashed A New Video Record

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 1 July 2023

⏱️ 4 minutes

🧾️ Download transcript

Summary

Discover the impossible metrics of MrBeast's top-performing videos

Transcript

Click on a timestamp to play from that location

0:00.0

All right, we're going to talk about how Mr. Beast's new video.

0:03.2

So he had a new video that crushed his squid game video.

0:06.8

You know that's good game video, he got like 300 plus million,

0:09.7

or maybe 400 million, or maybe 4 billion views something like that's a big number you

0:14.4

know I don't know the amount of use the squid game one I knew it was his most

0:18.0

popular video but I didn't know that you see his latest video no okay so he

0:21.6

launched this new video where it shows a $1 yacht all the way up to a billion dollar yacht and he shot this in Miami and this video already outpaces the squid game video which arguably had a lot more production

0:34.7

Logistics that went into it and so basically he goes like a one dollar yacht is basically sinking when they get into it so they have to like abandon ship

0:41.6

It just goes like higher and

0:42.9

higher and higher and in the video he doesn't talk about who's gonna appear in the

0:47.1

video and so it's like oh this boat's popping up who's in the boat Tom Brady

0:50.9

and his kids and then Tom Brady's like throwing a ball hitting a drone and all that they're like having a lot of fun and then there's like another guy I forgot what his name was but he's like a celebrity too. So there's a lot of cameo stuff that's going on in there and the pacing of it's really quick as well he added in a native ad the

1:06.7

way he adds in ads for his videos have you seen his ads?

1:09.2

I have okay so this time it wasn't another sponsor. It was the main sponsor was

1:14.1

Feastables which is his own product and I haven't seen him use his own

1:17.4

stuff as a native ad before and at the very end of the video he's like by the

1:21.4

way I have a secret video but if you want to get access to the video he's like by the way I have a secret video but if you want to get

1:24.3

access to the video you got to go buy a feastables because the code is in the

1:27.2

feastables so that's the high level and that video is outpacing generate much more revenue as well.

1:39.2

Yeah.

1:40.2

And as you talk I'm going to pull up the screenshot I have because I subscribe to him on Twitter Blue and I pay him $8 a month so you guys don't have to.

1:47.5

So here you go.

...

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