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Marketing School - Digital Marketing and Online Marketing Tips

The AI Video Editor That Will 10x Your Content Creation

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 3 July 2023

⏱️ 3 minutes

🧾️ Download transcript

Summary

In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to perform similarly to our other shorts on YouTube. Tune in to learn more about its time-saving features and its potential for longer-form videos too! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The AI Video Editor That Will 10x Your Content Creation [00:15] What Opus Clip is and what it’s used for? [00:40] Using AI to analyze longer videos, find hooks, generate titles, and score viral potential. [01:00] The features that enable it to save users time in editing short-form videos. [01:07] Our experience of using Opus Clip: how Opus-edited shorts performed on YouTube. [01:31] The time and money-saving benefits of Opus Clip. [01:41] Our plan is to use it for reaction and longer-form videos. [02:35] Why emphasis should be placed on content quality rather than production quality. [03:17] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Opus Clip Thomas Ma on LinkedIn Thomas Ma on Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

All right, so we are going to talk about this one product that can decrease your time to getting a short video out.

0:07.8

So a reels, a TikTok, or a Shorts, and I know the squad over here, maybe they're not too big of fans of this product, but this product,

0:15.3

I was at an event a couple weeks ago. This guy runs perhaps one of the most popular Tic-Toc UGC agencies,

0:20.7

so user-generated content. And he's like like he's the creative brains of that

0:24.7

organization he's like dude you got to check out this product I was like what is this

0:27.6

product it's called opus. PRO opus dot pro we've kind of talked about

0:32.0

this on a podcast I didn't use it until this week.

0:34.7

And funny enough, Neil, I took a 30 minute clip from our reaction videos and I dumped it into this tool.

0:39.8

What it does is it uses AI. It'll take like a 15 minute plus video and it will find the hooks in there and

0:46.4

it'll make a title for you as well and it'll also score it on how well, how viral I think so

0:51.6

go and it'll give the reason for it too.

0:53.8

Wait have you tried it?

0:54.8

I've tried it and I took a view of you so basically it'll pull this right and

1:00.0

as you're talking it'll be on you and I'll put like the captions and all that and

1:02.8

emojes too and then it'll move over to me and I'll do the same thing and I would say I put the

1:07.8

video up and it performed just as well as the other shorts on a marketing

1:10.8

school YouTube channel but it didn't perform But it didn't perform better.

1:13.4

I didn't perform better, but that's,

1:14.8

I've only posted like two so far.

1:16.6

I'm gonna be posting a lot more because now.

1:18.6

But did you take the ones that have scored the highest?

1:21.4

I took the two top scoring ones. So I'm curious what ends up happening

...

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