What Makes You Different? | Mindset Monday

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Business, Education

4.7 • 1.1K Ratings

🗓️ 1 November 2021

⏱️ 1 minutes

🔗️ Recording | iTunes | RSS

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Summary

Clarity counts. The more clearly you can communicate who you are, what you do, and who you do it for, the more you’ll differentiate yourself from the competition and attract new business. Today’s Mindset Monday asks an important question: Are you crystal clear about what makes you different?

Transcript

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0:00.0	The big thing for all of us is what are unique factors?
0:05.1	What are your unique factors?
0:06.3	What do you do that is special and different?
0:09.0	So I talked to a major mortgage company today
0:10.9	and the CEO is telling me, you know,
0:12.8	why should I use you?
0:14.0	Cause you're basically, you're a commodity, right?
0:17.9	And his unique factor was what we treat our people better.
0:20.6	Okay, well that's great, but how does that translate?
0:22.8	How do I measure it?
0:24.1	Is that enough?
0:25.3	If I go to your website, do I read that?
0:27.3	I was on his website, I didn't read any of that.
0:29.4	And I'm not busting this shop,
0:30.4	cause he's got a wonderful business.
0:31.6	But my point is, if you're clear on what you're building
0:34.7	and you're clear on why you're doing it
0:36.7	and who you're doing it for,
0:38.4	then you get clear on what are the unique factors?
0:40.3	What do we do?
0:41.1	Or do we help people save money?
0:42.4	Do we help people make more money?
	...

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