What Makes a Quality Infographic | Ep. #101

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 9 November 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message. Time Stamped Show Notes: 00:28 – Today’s topic: What makes a quality infographic 00:36 – Kissmetrics’ portfolio of infographics 00:50 – It’s not just the imagery 01:14 – Number 1: Have the right statistics 01:18 – Number 2: Make sure your topic is really good 02:02 – If you can show complex data sets, you’ll do well 02:10 – Number 3: Keep the infographic concise 02:22 – Number 4: Make sure it story flows well 03:08 – Number 5: Have a great design 03:18 – Dribbble and Visual.ly have great infographic designers 03:42 – Number 6: Make sure your colors are NOT crazy 04:17 – Put an embed code generator at the bottom 04:22 – For WordPress, it’s Embed Code Generator 04:28 – Number 7: Write the RIGHT headline 04:41 – Check CopyBlogger for creating headlines 04:48 – Number 7: Add text to the page where the infographic is 05:30 – Make sure the image is in full size and it works on mobile 05:48 – Be creative! 06:07 – GIFographics 06:08 – KlientBoost has a good example of PPC 06:18 – That’s it for today’s episode! 3 Key Points: Having infographics is not just about the imagery, it’s also about statistics and your message. Visual content doesn’t guarantee success. Don’t forget to add text on the page where your infographic is – Google can’t read images. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:56.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about what goes into a quality infographics. So infographics, you know, if you look at KISS
1:06.2	metrics, they have a great portfolio of infographics. They're great at driving
1:10.7	links, they're great at driving social shares overall.
1:13.8	So the question is what actually goes into a great infographics?
1:17.7	So I guess I'll kick it off, you know,
1:19.8	when it comes to infographics,
1:21.1	it's not just all about the imagery, it's great design, it's
1:23.8	certainly important. Having the right statistics and being correct of the
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.