How to Increase Your Rankings Through Topical Content | Ep. #100

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 8 November 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the amount of content but the depth of the topic. Time Stamped Show Notes: 00:28 – Today’s topic: How to increase your rankings through topical content 00:40 – What topical content is 00:52 – Most websites will create topics and pages instead of just one page with all the topics 01:24 – Make the pages in depth 01:34 – Some sites talk about things that are not so relevant to the main topic 02:33 – Google the word ‘hub and spoke’ 03:03 – Neil’s hub page 03:49 – Neil and Eric started consolidating their pages 04:11 – Focus on one page to make things easier 04:17 – Qualaroo is a good example 04:30 – It’s not about producing the most amount of content 05:30 – Don’t extend your post just for the sake of doing it 05:47 – Brian Dean’s 1 Million SEO Results 06:20 – Don’t worry about adding a ton of pages to your site 06:39 – That’s it for today’s episode! 3 Key Points: Master the art of the hub and spoke. Stick to your topic – too many additional topics can be irrelevant. It’s not about having THE MOST content; it’s about the most thorough content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:56.0	I'm Eric Sue.
0:57.0	And I'm Neil Bekow.
0:58.0	And today we're going to talk about how you can increase your rankings through topical content.
1:02.9	So I think it would be helpful if we elaborate
1:05.2	on what this means exactly.
1:06.9	Neil, what are your thoughts on what topical content actually is?
1:10.4	Sure, when you look at most websites or content pages, they talk about any sort of topic.
1:17.0	Now for this example, let's use Abraham Lincoln.
1:20.8	What most websites do is, if their website is specifically on Abraham Lincoln, they'll go create a page about him and his presidency, they'll create another page about slavery, they'll create all these topics and pages about Abraham Lincoln
1:37.1	versus just creating one thorough page that discusses everything about A or
1:43.3	Have Lincoln.
	...

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