Should You Guest Post or Blog on Your Own Property? | Ep. #102

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 10 November 2016

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before. Time Stamped Show Notes: 00:28 – Today’s topic: Should you do guest posting or blog on your own property? 00:50 – If Eric is to pick one, he’ll pick writing on his own website 00:55 – Build on your own 01:09 – All great content should be your investment in your property 01:37 – Neil picks guest blogging 02:33 – The market changes 02:47 – Sites that get the highest quality of content tend to get most traffic 03:04 – Neil changed his blogging patterns on his website 03:24 – Blog thorough, in-depth content 04:44 – Guest blogging let’s you have quicker traction 05:16 – Choosing depends on where you sit 05:56 – Neil is cutting his guest posting in America 06:20 – Guest posting helps build your brand 06:36 – Shifting strategies 07:04 – Blogging is not as effective as it used to be 07:25 – Ahrefs’ in-depth study regarding guest posting 08:44 – Blogging is tough now 09:33 – Most people won’t go through the journey of posting content 11:01 – Blogging is just one way to go about growing 11:56– That’s it for today’s episode! 3 Key Points: Blogging, either on your own site or another, has pros and cons. What are your goals? Iron those out before committing to a guest post. Keep your BEST content on YOUR digital properties. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of Marketing School.
0:56.6	I'm Eric Suh.
0:57.6	And I'm Neil Patel.
0:58.9	And today we're going to talk about should you focus on guest posting or building up your own blog.
1:06.0	So, wait, before we get started, it has to be one or the other.
1:09.0	We're not going to be too many options.
1:11.0	Either have to blog or guest blog. you have to pick one or the other
1:14.9	so on scale for it. Yeah so if I could only pick one I'm gonna pick doing my own
1:20.9	blog and so here's the reason if I'm going to be building a home I want to be building it on land that I own right instead of land that I'm renting because land that I'm renting they can sell it at any time and then boom it's gone.
1:33.7	Also if I'm building equity in terms of you know search engine seeing the site as an authority
1:38.4	I want to be building it on my own land you know all the great content that I'm
	...

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