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Marketing School - Digital Marketing and Online Marketing Tips

What Makes a Brand Stand Out? | Ep. #420

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 24 September 2017

⏱️ 6 minutes

🧾️ Download transcript

Summary

In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand! Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Stand Out? 00:40 – The popular brands are everywhere 00:52 – Their logos are subtle and reflects their vision and mission 00:58 – There’s always a story behind every brand 01:26 – “A brand tells a really good story” 01:33 – Emotion is another factor for a brand 02:12 – Brand’s way of interacting with their customers 02:25 – Some by events and some by social media 02:33 – Interaction is often taken for granted, but it is important 02:48 – Amazon is known for their great customer service 03:55 – There are brands that will also send out surveys for their services 04:19 – When a brand cares, it makes an immense difference 04:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:42 – Go to SingleGrain.com/giveaway for multiple entries 04:50 – That’s it for today’s episode! 3 Key Points: Take care of your customers—this is Branding 101. The way a brand interacts with their customers reflects, via social media or through events, tells the brand’s personality and story. A brand stands out when it can connect with its customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:55.0

Welcome to another episode of marketing school. I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to talk about what makes a brand stand out.

1:02.0

So, you know, if you think about the popular brands out there you know the

1:05.9

apples of the world or even the Nike's of the world I mean these are the brands that are out there all the time

1:11.6

right and I mean to kick things off just to think about

1:14.1

those brands when I look at athletes wearing Nike or football players or basketball players

1:18.6

out there on the field you know these logos they're really subtle and they stand for something right it's

1:23.8

it's just when you think about a brand it's what something is that there's a

1:27.6

story behind it right you know what's what's the story behind Coca-Cola right

1:30.6

whether it's you know for example like your mom taking you to McDonald's

...

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