How to Stay Consistent With Your Content Marketing | Ep. #421

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 25 September 2017

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe. Time Stamped Show Notes: 00:27 – Today’s topic: How to Stay Consistent With Your Content Marketing 00:34 – Have a routine in place that you will follow 00:47 – Eric has his routine on his calendar 01:08 – Create a content calendar 01:24 – This works the best for Neil 01:34 – Neil uses Excel while Eric uses Smartsheet, which is almost the same tool 01:42 – Whatever you use, make sure to stick with it 01:57 – Content repurposing helps with consistency 02:28 – Your calendar works best with a 30-day timeframe; make updates on the content that you will create 02:46 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 02:55 – Go to SingleGrain.com/giveaway for multiple entries 03:00 – That’s it for today’s episode! 3 Key Points: Create and follow a routine for your content marketing. A content calendar will help you stay focused on the tasks at hand. A 30-day timeframe is the best length of time to work with because of the amount of updates you’ll need to make. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to stay consistent
1:00.0	with your content marketing.
1:02.0	So I'll go first. I'll keep it simple, have a routine to follow.
1:06.8	So for example, I block out time for myself on Thursdays to record podcasts and you know that's my content day right to record podcasts.
1:12.5	And that's my content day, right?
1:14.3	The record podcasts in the morning I'm writing as well.
1:16.9	You know, I have these time blocks
1:18.0	and they're built into my calendar as well.
1:19.9	As long as it's in my calendar,
	...

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