Lessons Learned From Writing A Bestselling Book | Ep. #419

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 September 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads. Time Stamped Show Notes: 00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book 00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list 00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t 01:03 – “I think I did it wrong” 01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself 01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market 01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales 01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does 02:30 – The hardest part of writing a book is dealing with publishers 02:40 – Writing a book is a lengthy process 03:04 – Neil had a launch team 03:14 – The difference between corporate sales and a launch team 03:25 – ResultSource will distribute the book in major book stores 03:37 – Eric is now switching from writing to marketing 04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:33 – Go to SingleGrain.com/giveaway for multiple entries 04:44 – That’s it for today’s episode! 3 Key Points: When writing a book, make sure that it reaches your target audience. If you can write your book by yourself, do it. Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
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0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
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0:49.7	to improve your low time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about lessons learned from writing
1:01.0	a best-selling book.
1:02.0	So as many of you know or maybe many of you
1:04.6	that don't know, Neil actually has a book called Hustle and it did hit the New York Times
1:09.7	bestseller list. So you know a lot of people talk about writing a book. I mean, I've
1:13.8	interviewed people on a podcast before and they say, you know, after you write a book, it's a game changer. And
1:18.4	just, you know, generally, I think we've seen a lot of our friends release books too.
1:22.1	So Neil, I mean, what have you learned from writing hustle?
1:25.0	Not much other than it was a waste of time and money assuming
	...

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