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Negotiate Anything

What It Really Takes to Sell Homes in Beverly Hills

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7748 Ratings

🗓️ 21 May 2025

⏱️ 29 minutes

🧾️ Download transcript

Summary

In a market where confidence is cheap and trust is everything — Nikko Santo Pietro delivers the real game. Selling real estate in Beverly Hills during the worst market in decades? That’s exactly what Nikko Santo Pietro is doing — and thriving. In this episode, Nikko breaks down how he closes multimillion-dollar deals by combining bold marketing, sharp pricing strategies, and next-level negotiation skills. You’ll learn how to win clients’ trust (even when they overvalue their homes), why wearing a cowboy hat can be a power move, and how to sell authentically without ever needing a suit. Whether you’re in sales, real estate, or any high-stakes negotiation, this episode shows you how to stand out, qualify yourself, and lead with strategy — not ego. Connect with Nikko Instagram: @nikkoshow ⁠Follow Nikko on LinkedIn Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0

Hey, I'm Kwame Christian and you are about to step into the world of Negotiate Anything,

0:06.5

the number one negotiation podcast in the world where we teach you how to make difficult conversations easier

0:12.2

while getting more of what you want in the process. Each episode is packed with practical tips

0:17.6

and strategies from the experts. We delve into negotiation, conflict resolution,

0:22.7

and leadership skills that are crucial in both business and in life. Whether you're closing a deal,

0:28.3

managing a team, or navigating personal relationships, negotiate anything provides you with the tools

0:33.9

you need to succeed. Our conversations are real, relatable, and most importantly, rooted

0:39.8

in practicality. So if you're ready to transform your conversations and elevate your negotiation skills,

0:46.2

join me on Negotiate Anything. Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to

0:52.7

listen. Let's make every conversation a winning negotiation.

0:59.2

Nico, welcome to the show. Thanks for having me, Kwame. Yeah, it is our pleasure, my friend. So how

1:05.0

would you get it started by telling us a little bit about yourself and what you do? Yeah, absolutely.

1:09.3

So I do real estate with Mauritio

1:11.4

Umanski. I work at the agency here in Los Angeles. Our office is in Beverly Hills. So I'm a

1:16.9

real estate broker who help clients buy and sell real estate. And obviously,

1:20.8

negotiation is a big part of what I do. So me and Kwami actually met at one of the agency's

1:26.9

seminars. If you haven't seen Kwame speak

1:29.0

publicly, he's absolutely incredible. I was captivated and we just became fast friends. And now

1:34.7

whenever he's in L.A., we hang out and he destroys me in chess. So that's our relationship.

1:40.0

I love it, man. Listen, I wasn't going to say it, but you said it. So yes, listen, this is great. Nico and I, we vibed immediately. So I had a great time with the agency events in Austin, Texas. It was a great keynote. I tell you, your team, the atmosphere that you all were able to create at that event, I mean, it was just indicative of the cool culture that you've put together. So it must be cool being part of that team because

2:01.2

you started just a couple of years ago, right? Yeah. So I started last year and it's been the

2:07.2

worst time that you could possibly start in real estate. So this is equivalent to forget 2008.

...

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