And then all of a sudden, the market slows down.

All of a sudden, you have all this fixed costs that you can't afford.

Now you're spending your kids college savings if you even had any.

You know, you guys get what I'm getting on here?

So there is a bit of a, there's insanity in the real estate industry, just being direct with you that is slowly washing itself out as more agents who have unfortunately gone up that mountain

and then fallen back down.

After they maybe listen to our show, they've read our book, maybe they've just essentially

had the epiphany on their own.

Why did they get into this business?

They got in this business because they wanted to obviously sell real estate.

They wanted to make good money. They wanted to, oh, have net profit. But what did they fall prey to? The people telling you that you have to have a brand. No one's going to list their house with you unless they know your brand. No one's going to list your house with you unless you have a big influence on Instagram and social media and all the rest of it. All the while, over the years, all of those things have been rug pulling you.

Instagram, you spent a bunch of money on time on Instagram. Instagram rug pulled you when they

changed the algorithm. All these other things, they completely are changing so fast with, you know,

artificial intelligence that it always goes back to the messaging that Julie and I have always told

you guys

for the last 30 years.

You can go back.

Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches

and number one international bestselling authors, Tim and Julie Harris.

This is the number one daily radio show for realtors looking for a no BS authentic

real-time coaching experience.

What's really working in today's market, how to generate more leads, make more money,

...