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Real Estate Training & Coaching School

Stop Killing Your Own Closings: The Counter-Offer Mistakes Costing You Thousands

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business News, News, Careers, Business

4.4705 Ratings

🗓️ 2 March 2026

⏱️ 38 minutes

🧾️ Download transcript

Summary

In today’s 2026 real estate market, transactions aren’t “falling apart.” They’re being negotiated apart. With nearly 7 out of 10 deals involving at least one counter-offer, your ability to structure and control the counter determines whether you protect your commission — or quietly lose it. A weak counter drains momentum. A strategic counter creates leverage, confidence, and bigger paydays. In this episode, Tim and Julie break down the seven counter-offer strategies top-producing agents use every day to: • Protect deals • Strengthen seller confidence • Neutralize emotional reactions • Identify real buyer priorities • Distinguish between lowball offers and shifting market reality • Keep negotiation energy alive instead of killing it You’ll learn why anchoring every counter in data changes the tone of the conversation, how one specific question forces seller clarity, and why rejecting an offer outright is often the fastest way to lose control of the deal. The truth is this: Most agents don’t lose transactions because of bad buyers. They lose them because they mishandle the counter. Top agents don’t wait for perfect offers. They create them. If your 2026 business plan is “hope,” you’re already behind. Fix that here: https://HarrisRealEstateDaily.com/ Brokers won’t save you. Skill will. https://HarrisMastermind.com This channel is free. Staying average is not. https://WhyLibertas.com/Harris Free coaching. Instant access to a real coach. No catch. https://PremierCoaching.com Counter everything. Keep deals alive. Make this your million-dollar year.

Transcript

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0:00.0

This is something interesting I just read.

0:01.9

Nearly seven out of all transactions that are happening now are involving at least one counteroffer.

0:07.0

And here's what's really quite crazy and it motivated today's show.

0:09.8

90% of the time the deal is lost after one counteroffer.

0:14.1

So on today's podcast, Julie and I are going to walk you through how to avoid the counteroffer mistakes costing agents thousands and frankly in a lot

0:22.4

of cases ending up with the seller choosing a different agent when the listing expires or the

0:27.9

seller just gets frustrated and fires the listing agent.

0:30.1

So we're going to help you avoid those mistakes.

0:32.4

Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and number one international best-selling authors, Tim and Julie Harris.

0:41.4

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:47.4

What's really working in today's market, how to generate more leads, make more money, and have more time for what you love in your life. And now,

0:55.0

your hosts, Tim and Julie Harris. Julie, welcome back to today's show. Yes, thank you. I think

1:01.2

it's an important topic. And I was surprised, too, that most deals, I mean, did you say nine out of

1:06.0

10 die after the first counter? And I have to say, sometimes agents don't even get to the first counter. How many times have you heard or read, oh, I didn't counter it was too low or I didn't like something about it or I was insulted and the emotions flare up. And then the deal is dead. So I think this is a really important topic for us to cover. And you know, Julie, the fact is is that most deals don't even need to be negotiated. And in the essence, they don't have to be counteroffered. That's really the number one reason that most deals die is because inexperienced listing agents and inexperienced buyers' agents don't just simply say, hey, why don't you just take the deal? Because most cases, the buyers and the sellers will absolutely accept the contract as it was originally written, especially

1:44.2

if the house has been on the market for a while. But you guys get your egos involved. And as a result of that, you're the ones that screw up the deals. And we're going to go over all these things today on today's show. But before I do, I remind all of you, make sure you're subscribing to the newsletter, Harris Real Estate Daily.com. The link is down below at Harris Real Estatedaily.com.

2:01.6

It is a free newsletter.

2:03.1

We include all the notes from that day show as well as a lot of other proprietary content.

2:08.6

A lot of it's about AI that we are obviously offering to all of you guys. And I want to also thank you.

2:14.9

The new podcast we started about a month or two ago,

2:19.4

Powerhouse Talk is now one of the top 50 real estate podcasts on iTunes. So congratulations

2:24.6

to all of you who have discovered the show and our ensemble cast. There's five of us that are

2:29.6

on that podcast. If you're not listening, it's powerhouse talk.com. We've got, you know, former CEO of Keller Williams. Obviously, Julie and I are on there. Somebody who's, you know, Dan Lesniak and his wife run one of the most successful teams in the history of real estate. Casey Anderson is this amazing, you know, 31 year old gal who's kick an absolute butt being in the business last than four years. Am I forgetting anybody? Oh, in Orlando, Montial, of course, who's one of the most influential Hispanic coaches in the world, not just in the United States. Point is powerhouse talk is an incredible podcast, and I'm not just saying it. You're saying it based on how many of you were actually listening to it. So, Julie, let's get to today's show. That's right. We're going to

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