Project Rudy has stolen the headlines in college football this week.

So what is it?

I'm Pete Mundo.

Heartland College Sports is where you find us covering the Big 12 Conference.

Brian Clinton is here, our managing editor at Heartland College Sports.

He's done the deep dive.

He's done the heavy research.

So if you're new to the show, of course, hit that subscribe button, hit the thumbs up button right below the video. And we appreciate you being

here on the podcast. As always, drop that five-star rating and review. So Brian, what is this

project, Rudy, that people have been seeing on social media, scrolling through their feeds.

What is it? So before we grab that we kind of

have to understand the issue that it is trying that people are trying to alleviate and that's

that college football as crazy as it sounds has a money problem uh with everything going on uh in

the higher courts in the supreme court there is a shortage of money on the horizon because players are now able to be part of the revenue sharing process.

And so because of that, there are outside entities coming into college football trying to essentially add a cash flow that helps with that process.

And with that, we have one of these super league concepts called Project Rudy, which is

backed by three guys who have spent years at Walt Disney, of all places, House of Mouse.

They've been part of this media rights movement going up and up and up.

And they are bringing a, the best way to put it is they are bringing money in on the terms of a Super League concept that incorporates more of a professional structure, if you will.

They want to preserve the power for conferences, which is different from what we heard last week with the college student football league.

They also want to expand the playoffs even further.

They want to overhaul the scheduling matrix, create tiers for revenue distribution, and then get this,

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