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Marketing School - Digital Marketing and Online Marketing Tips

What Is Link Blending (and How To Do It Fast) | Ep. #379

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 14 August 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

In Episode #379, Eric and Neil discuss what link blending is and how to do it fast. Tune in to learn how to execute link blending as a part of your process for boosting your rank. You’ll learn just what it takes to be in a “good neighborhood” with others who have similar content and keywords as you. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Link Blending (and How To Do It Fast) 00:39 – Eric shares how his friendship with Neil started 00:41 – Eric was just starting when Neil wrote a post about link blending 00:45 – Since Eric didn’t understand what Neil’s post was about, Eric reached out to Neil to ask more questions about link blending 01:01 – Link blending is when someone links out to you, like a Wikipedia article for example, and ranks for the keyword you want to rank for 01:12 – Then, they will link to someone who is in the top 20 for the keyword that you want to rank for without using an anchor text for other links—Google will read that you’re in a good neighborhood 01:33 – It’s easier to control link blending if you’re building links through black hat ways 01:39 – In link blending, you should know who’s linking to your competitors that are at the top 01:43 – If you build links to those sites, you’ll be in a good neighborhood 01:51 – Your ranking will grow faster 01:53 – If someone is already ranking for your keyword and links to you from their page, your rankings will go up because your content is similar 02:03 – Link blending is a way to make sure you’re in a good neighborhood and your links are relevant 02:15 – There’s a template that needs to be followed in guest posting 02:48 – There’s a lot of link blending happening with guest posting in big publications 03:17 – Link blending is a process that is good to have on your checklist 03:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:59 – Go to SingleGrain.com/giveaway for multiple entries 04:11 – That’s it for today’s episode! 3 Key Points: Link blending is about being in a good neighborhood with sites that have relevant content who also rank well. Guest posting helps with link blending, but there’s a template or process that needs to be made and followed. Link blending is a process that is good to have on your checklist. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to

0:46.0

dream host or Google it find it check it out and it's a great way to improve your low time

0:52.3

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we are going to talk about what that link blending is.

1:00.0

And this topic is dear to my heart

1:02.0

because this is basically how Neil and I

1:03.8

our friendship basically started and the story is I was reading Quick Sprout a long

1:09.5

time ago when I was learning marketing and he wrote this post on Link blending and you know I just

1:14.4

really didn't understand what he was talking about so this is where I started to

1:17.3

email him a ton and eventually the email switched into phone calls because he was

1:21.4

getting too annoyed and it became a friendship.

1:23.8

So link blending, I'm actually going to let Neil explain what it is and you know we can talk about

...

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