The Marketing Benefits of Google Tag Manager | Ep. #378

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 13 August 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done. Time Stamped Show Notes: 00:27 – Today’s topic: The Marketing Benefits of Google Tag Manager 00:35 – Google Tag Manager manages your pixels, is free to use and makes your life easier 00:49 – When Eric was just starting, he had to beg developers to get something done 01:08 – With different tools nowadays like Crazy Egg and Optimizely, the marketers are now able to control the pixels without going to the developer 01:20 – With Google Tag Manager, you can easily add tags to relevant pages without being a coder 01:30 – You won’t be needing your developers to add the code when you’re using Google Tag Manager 01:50 – Most websites should be using Google Tag Manager 01:56 – Measure School focuses on Google Tag Manager and offers some tips and tricks for it 02:30 – Segment is very similar to Google Tag Manager 02:38 – As a business owner, you should know the tools that your people are using 02:55 – With Google Tag Manager, it encourages you to annotate each change that you make 03:18 – Eric’s website experienced a glitch and he was able to find the cause using Google Tag Manager 03:35 – Marketing School is giving away a free 1 year subscription to Crazy Egg, a visual analytics tool that shows you where people click, how far they scroll and allows you to run A/B tests 04:12 – Go to SingleGrain.com/giveaway for multiple entries 04:24 – That’s it for today’s episode! 3 Key Points: Google Tag Manager lets you apply changes to your website successfully without the help of a developer. Annotating the changes that you made on your site makes it easier for you to revert to your previous site, if you encounter a glitch. Leverage Google Tag Manager, it will make your life and work a breeze. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your load time.
0:51.3	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we are going to talk about the marketing benefits of Google Tag Manager.
1:02.8	So for those of you that don't know,
1:05.0	Google Tag Manager is basically a tool that
1:07.5	manages a lot of your, let's say pixels, for example,
1:10.9	like Google Analytics or Facebook pixels, things like that.
1:13.6	And it just makes life a lot easier.
1:15.1	It's free to use.
1:16.1	And I remember back in the day when I first started doing this stuff,
	...

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