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Marketing School - Digital Marketing and Online Marketing Tips

How to Ramp Up Content Production | Ep. #380

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 15 August 2017

⏱️ 7 minutes

🧾️ Download transcript

Summary

In Episode #380, Eric and Neil discuss how to ramp up content production. Tune in to learn how to maintain structure, quality and form when it comes to rapid content production. You’ll also learn how known influencers, such as Chalene Johnson and Gary Vaynerchuk, successfully repurpose their content across several media channels. Time Stamped Show Notes: 00:27 – Today’s topic: How to Ramp Up Content Production 00:54 – Eric grows his business by creating content and building relationships 01:15 – In rapid content production, he creates batches of content 01:45 – Hiring several content writers can help you ramp up your content production, you can find writers at ProBlogger 01:55 – The key in increasing content production is setting up a guideline or rubric that outline your writing format and expectations 02:10 – Neil’s structure includes an introduction, conclusion, body in the middle broken down into subheadings with targeted keywords 02:21 – Neil gets topics from BuzzSumo 02:28 – Neil goes to Ahrefs to see his competitor’s search traffic 02:32 – From the research, Neil gains writing ideas such as variations to competitors’ posts which are better and more thorough 02:58 – Chalene Johnson sells Instagram courses and she usually posts livestreams of herself talking about anything under the sun 03:17 – The topics in the video will also become blog posts and/or social images 03:31 – Gary Vaynerchuk creates videos and segments them to different social media posts 03:56 – Eric is trying other ways to repurpose content in order to grow more 04:19 – You can try different formats of content 04:25 – Eric and Neil recreate Marketing School posts using different formats and across different platforms 04:46 – Execute one of the methods above and you’ll definitely see changes 05:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that shows where people click; you can also make changes on your website 05:42 – Go to SingleGrain.com/giveaway for multiple entries 05:55 – That’s it for today’s episode! 3 Key Points: You grow your business by creating content and building your relationships. Have a writing guideline or rubric that you (and other writers) to make the process a lot easier, faster and consistent in quality. Repurpose your content across different mediums and in a variety of forms—especially the content that has always performed well. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we are going to talk about how to ramp up content production.

1:01.0

So this is going to be a fun topic because this is what

1:03.8

Neil and I basically we create a lot of content I mean you know with Neil stuff I

1:08.0

mean he's basically everywhere and I get a lot of comments from people all the time

1:11.0

like how do you produce so much content you're everywhere

1:13.4

and you know the first thing I can share around content production or maybe even it's

1:18.4

helpful to say like why we're doing it I think for both Neil and I the way we you know at least for me the way I get businesses you know I just produce a lot of value out there and then people come and then we build relationships and I like producing content because it's building relationships at scale like you

1:32.7

listening to this right now both listening to my voice and Neil's voice you

1:36.3

know you're you're you're kind of getting to know us better you're getting to know our

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